Apple to raise cost of apps and in-app purchases – Daily Mail

Apple to raise cost of apps and in-app purchases – Daily Mail

By Sam Tonkin For Mailonline
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Apple has announced that it will raise the price of apps and in-app purchases on its App Store from next month — but UK customers won’t be affected by the hike.
The new prices, excluding auto-renewable subscriptions, will be effective as early as October 5 in all of the eurozone and some countries in Asia and South America, Apple said in a blog post.
The US tech giant periodically adjusts its prices in different regions, and reduced prices for eurozone countries last year to adjust for currencies and taxes, dropping starting price for many apps from 1.09 euros to 99 euro cents.
The latest price rise increases that starting price to 1.19 euros.
When asked by MailOnline why UK users would not be affected by the price rises, Apple said it had nothing to add beyond the blog post. 
Apple has announced that it will raise the prices of apps and in-app purchases on its App Store from next month — but UK customers won’t be affected by the hike (stock image) 
Apart from eurozone countries, the price increases will hit Sweden and Poland in Europe; Japan, Malaysia, Pakistan, South Korea and Vietnam in Asia; and Chile in South America.
A rapid rise in inflation, interest rates and energy prices this year has hammered the yen, the euro and most emerging economy currencies. 
The euro has dropped to a two-decade low this year and has been languishing around parity against the dollar for weeks.
For some countries like Vietnam, the price increase was due to new regulations relating to collecting tax from consumers, Apple said.
It added: ‘Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. 
‘You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. 
‘If you offer subscriptions, you can choose to preserve prices for existing subscribers.’
Apple, which launched its latest generation of iPhones earlier this month, has been developing its services business to reduce dependency on its mainstay smartphones.
Revenue from Apple’s services business, which includes the App Store, has been growing at a rapid pace in the last few years and now hovers around $20 billion per quarter.
Apple CEO Tim Cook announced four variations of the iPhone 14 (pictured) at the company’s ‘Far Out’ launch event on September 7 
Apple CEO Tim Cook announced four variations of the iPhone 14 at the company’s ‘Far Out’ launch event on September 7.
These were the standard iPhone 14 model, the iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.
The new models boast an array of flashy features, including improved camera technology, ‘Always On’ display and satellite connectivity (currently available in the US only).
The standard model retails for £849 and comes with a 6.1-inch screen, while the Plus costs £949 and has a 6.7-inch screen.
Meanwhile, the iPhone 14 Pro has a 6.1-inch screen and costs £1,099, while Pro Max has a 6.7-inch screen and costs a mammoth £1,199.
The Pro models are more expensive, largely because they have more advanced cameras and a sophisticated pill-shaped notch at the top of the screen, called ‘Dynamic Island’.
iPhone 14 and iPhone 14 Plus
iPhone 14 and iPhone 14 Plus
The standard model retails for £849 and comes with a 6.1-inch screen, while the Plus costs £949 and has a 6.7-inch screen. 
They support satellite connectivity that will let users send satellite SOS messages if they’re caught in an emergency without service.
They also have technology that can detect when users are in a car crash and automatically call emergency services, thanks to a dual-core accelerometer that can detect G-force measurements when vehicles are hit.
They will be available in the colours midnight, starlight, blue, purple and red. 
iPhone 14 Pro and  iPhone 14 Pro Max
iPhone 14 Pro and iPhone 14 Pro Max
iPhone 14 Pro has a 6.1-inch screen (same as the standard model) and costs £1,099, while Pro Max has a 6.7-inch screen (same as the Plus) and costs a mammoth £1,199. 
They have more advanced cameras than the standard and Plus models, and a sophisticated pill-shaped notch at the top of the screen, called ‘Dynamic Island’.
Dynamic Island hides the front-facing camera but also changes size to show important alerts, notifications, and activities, blurring the line between hardware and software, according to Apple.
They also have satellite connectivity and car crash detection technology, and will be available in the colours deep purple, silver, gold, and space black.
Apple Watch Series 8 
Apple Watch Series 8
The £419 ($399) Apple Watch Series 8 has an Always-On display – meaning the screen shows a small amount of quickly glanceable information when it’s idle.
It also has a strong crack-resistant front crystal, a temperature sensor that provides estimates of when a female wearer is ovulating and the same crash detection technology as the iPhone 14.
The battery of the Series 8 can also go for longer – up to 36 hours from a single charge – than that of the SE 2, thanks to a low power mode. 
Apple Watch SE 2 
Apple Watch SE 2
Apple Watch SE 2 delivers some of the Series 8’s advanced features, including crash detection, at a lower price (starting from £259 or $249). 
It does have the ovulation feature, but it’s less comprehensive than on the Series 8.

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