Best Online Betting Sites in UK 2022 – ESTNN | Esports News Network

Best Online Betting Sites in UK 2022 – ESTNN | Esports News Network


Welcome to ESTNN, a site where we aim to provide you with the information to have the best online betting experience possible. There are several factors at play that need to be addressed when attempting to achieve this feat. However, when all is said and done, the ultimate factor keeps coming back to the same thing! You have to find the best betting sites in the UK if you are to guarantee the best experience. It’s that simple.
BET365
bet365 uk

Bet £10 & Get £50 in Free Bets for new customers at bet365
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 
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WILLIAM HILL


Bet £10 Get £40
18+. Play Safe. New customers using Promo code Z40 only, Min £10/€10 stake, min odds 1/2, free bets paid as 4 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
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BETFRED

Get £60 in bonuses when you stake £10
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
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UNIBET
unibet logo

Up to £40 Money Back as Bonus if your first racing bet loses + £10 Casino Bonus
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first racing bet loses. Wagering: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&Cs apply.
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PADDY POWER
paddy power logo

Bet £20 and get it back as cash if it loses
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.
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BETFAIR


New Customer Offer Get £30 In Free Bets
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
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SBK
sbk uk

Deposit £10 Get £30 in Free Bets
New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply
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CORAL


Get a £20 free bet when you bet £5
18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
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888Sport

£30 In Free Bets + £10 Casino Bonus
Min deposit £10. A qualifying bet is a ‘real money’ stake of at least £10. Min odds 1/2. Free bets credited upon qualifying bet settlement and expire after 7 days. Free bet stakes not included in returns. Casino bonus must be claimed within 7 days and expires after 14 days. To withdraw any winnings from the casino bonus, wager the bonus amount 40 times within 14 days. Full T&Cs apply
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Boylesports
 

Bet £10 get £20 in Free Bets
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
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Betvictor

 
Get £30 in bonuses with your first £5 bet
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
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Smarkets

Get a £20 cash refund
Use code COMMFREE to trade with 0% for 60 days OR code SMK20 to get a £20 / €20 cash refund.
Min. £10/€10 first deposit only using Card or Instant Banking. Cash refund expires in 7 days. Full T&Cs apply.

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Ladbrokes


Bet £5 to get £20 in Free Bets
18+. UK+IRE Customers only. Certain deposit methods & bet types excluded. Min deposit £5 first bet within 14 days of account reg at min odds 1/2 – 4x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
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So, it can be hard sometimes to decide what betting site is the right for you of the few best betting sites available. With that in mind, we have prepared a list of best betting sites you should check out in the UK, but we will also provide you with online betting guides and cover the best betting sites for different sports like football and horse racing, as well as promo offers by different bookies.
But while the concept is simple, actually unearthing these betting sites according to specific criteria is a whole other story. It takes a team of experts to perform intense research across the entire UK market. This is the only way to find the top sites, and it’s also a surefire way of ensuring that the main areas are covered for each possible platform. Of course, our team at ESTNN has worked relentlessly to discover betting sites that fit the bill of the ‘best in the business’.
And since you’ve come to our site, you get to benefit from all of the research that has been performed. Throughout the details contained here, you will discover how these betting sites have been chosen, what makes them so special, what bonuses they have, and what sites are most suited to individual sports. We are truly excited to share our findings with you, so let us get the ball rolling right now.
First thing’s first, we want to share how we’ve found the top betting sites in the UK market. After all, anyone could theoretically pick out some random sites and tell you that they are the best. But this doesn’t build trust for one, and it certainly doesn’t guarantee that you will have a good experience. For that reason, we wanted to put all cards on the table and quickly discuss our research and filtering process.
We pick the top sites according to many different elements, as previously mentioned. And you can browse through these elements right here:
Whenever you join a betting site as a new customer, the best online betting sites will have a reward for you to benefit from. This is kind of a ‘thank you’ for making the decision to register with them. Such welcome bonuses can vary greatly in terms of what they are and how they work. But at the end of the day, they are all there to create some form of value for you right off the bat. Of course, we like to see sites that have large, easy to claim, and flexible offers.
This is another critical area that has to be addressed when looking at any betting sites in the UK. And while the two areas of reputation and trustability are separate, they are intricately connected when it comes to your ultimate betting experience. Trustability all comes down to a couple of things – proof of a betting license to ensure things are above board and who the owners of the brand are. Of course, these two elements help to show you that a site is operating legally and that the team behind it are credible.
As for reputation, word of mouth and customer experience plays an important role here. Usually, if a site has thousands if not millions of members with a decent overall review score, this bodes well.
Focusing on the main betting offerings now, it goes without saying that this is another vital element of any betting site. As for the very best betting sites, they tend to cover an absolute minimum of 30 sports. Not only that, but these sites will also cover hundreds of markets for major events, and this is combined with thousands of sporting games available for you to bet on each month. A standard rule of thumb here is that the more sports, events, and markets covered, the better.
The only other area that falls under this umbrella is the quality of the odds. The top sites have odds that are regularly better than many other competitors out there. And this translates to more value for the bets that you make.
Over the years, the scope of online betting has transformed for the better. From the early days of simply being able to place a bet online, the top sites have now evolved to enhance the user experience in spectacular fashion. This is seen through the inclusion of premium features such as streaming services, cashout tools, bet builders, free betting tips, and many other things too. By having these features available, the top sites are able to put the power back into your hands.
And that’s because you can customize what you bet on, choose when to end your bets, and watch live sport!
The last area that we wish to highlight comes down to mobile betting. Let’s be honest – we all live hectic and busy lives these days. And in many cases, we only have a spare few minutes in the day to place any bets. So what better way to solve this problem than to offer online betting services through optimized sites and mobile apps? This is something that all of the top sites have to offer. However, we would recommend downloading mobile apps where possible as these tend to provide a superior experience.
The apps can usually be downloaded for smartphones as well as tablets too.
Now it’s time for the main event. Below, you will see our breakdown of the best betting sites, as determined by our research into plenty of licensed platforms operating in the UK market. The sites below are all available for you to join right now, as long as you are a UK resident and over the age of 18. And if you ultimately decide that you want to register with these sites, you can often set up an account in less than five minutes. With that said, let us now run through the individual details of each site.
The following list is of the best betting sites UK available now:
Our list of the top eleven promoters is summarized below, including the main reasons we believe these sites should be among the top.

Bet365 is a bookmaker that you are probably not surprised to see on this list. Regularly branded as the ‘world’s favourite online betting company’, these guys have truly raised the bar over the last few years. Bet365 has one of the most exceptional mobile betting experiences that we have seen, with a top-quality app available for both Android and iOS. These guys also have pretty much every premium feature under the sun. This includes cashouts, partial cashouts, boosted markets, bet builders, streaming services, and a load of other things too.
Furthermore, those who decide to take the plunge and join bet365 can unlock a number of free bets to use in any sport.

Speaking of betting sites that perform well in the mobile department, SBK really is up there with the best in the business. Interestingly, the SBK betting brand was established through the owners of one of the UK’s premium betting exchanges – Smarkets. This ticks the boxes for credibility, and the betting offerings themselves are magnificent. SBK also has several features that you don’t often get with betting sites. This includes details of the competitiveness of the odds provided for various markets (stressed as percentages), betting tips from the most successful members, and so much more.
If that didn’t quite grab your attention, maybe the welcome bonus will. With SBK, all you have to do is deposit £10 to receive £30 in free bets. That’s right – you don’t even need to make a qualifying wager.

And now it’s time for William Hill – a truly legendary online bookmaker. Like many of the other betting sites we mention here, there is a fair chance that you have heard of William Hill. These guys have been a major player in the UK gambling market for decades, and they really are one of the more popular sites in terms of membership numbers. But specifically, William Hill has pulled ahead of the crowd when it comes to sports such as horse racing, football, boxing, and tennis. This site actually sponsors many top events for these sports, which is why you can grab fantastic odds when they come around too.
William Hill also has a simple yet valuable sign up offer for newcomers. Following a £10 wager on any sports betting market with odds above 1.50, you will be rewarded with two free bets valued at £15 each.
paddy power grand national offer
From time to time, you’ll see certain bookmakers that excel in specific sports. That’s why you’ll often hear of the best football betting sites, best tennis betting sites, or in the case of Paddy Power – the best horse racing betting sites. Emerging from Ireland a number of years ago, Paddy Power has established itself as one of the top sites for horse racing betting. Newcomers get the benefit of a money back up to £20 bet to use for any sport as well, and this shows that Paddy Power is competitive in the welcome bonus department.
But beyond that, Paddy Power really does keep the quality high across the board. Within the sportsbook, you will see power prices, weekly free bets, free tips and supported statistics, and HD streaming for all UK and Irish horse races.

All of the betting sites we have listed so far fall under the category of an online sportsbook. But in the UK, these are not the only supported products when it comes to online betting. That’s where Betfair enters the picture. Betfair is actually the largest sports betting exchange in the world. And through their services, you are able to bet against other members through both back and lay options. This is completely different from betting against a bookmaker, where you can only place back bets.
Sure, using an exchange does take a bit of getting used to it. But once you are familiar with how things work with Betfair, it is safe to say that they offer one of the more exciting betting experiences available. Of course, such a major betting brand doesn’t leave newcomers empty-handed either. By joining today, you can take advantage of £100 in free bets. This makes it one of the largest sign up offers out there today.

Here we have yet another gladiator of the industry in the form of Coral. We have shortlisted this bookmaker for a number of different reasons. But one of the main reasons is for the overall offerings, first and foremost. Coral has one of the most extensive sportsbooks in the market, with more than 40 sports covered. This means that on a monthly basis, the range of events and markets that you can explore is just incredible. Naturally, Coral has a strong focus on the more popular UK sports such as boxing, horse racing, cricket, football, and tennis.
By joining today, a £5 wager is all it takes for £20 in free bets as a new customer too. Once claimed, you can then start to explore other elements of the Coral site including weekly ‘super series’ promotions, live betting, specials, bet builders, odds boosters, and so much more!

In case you didn’t know, Ladbrokes and Coral are directly connected through ownership. So with Coral listed as one of the best betting sites, it makes sense that Ladbrokes follows suit. Ladbrokes also has the same sign-up deal as Coral, on that note, with £20 in free bets available following a £5 qualifying wager. But while the two have several things that overlap, Ladbrokes does have many things that make the site different from Coral too. For starters, Ladbrokes is a site that allows both exchange betting and regular sports betting, adding a separate dimension to their offerings.
Ladbrokes also specializes in both football and horse racing, which makes it an ideal choice if you prefer these sports. As for the features, Ladbrokes allows manual odds boosts every single day, they have exclusive acca incentives constantly, and they have the full support for things like cashouts and streaming.

Unibet is a betting site that originally appealed to the younger punters. But since its inception, Unibet has evolved and expanded to solidify a position as one of the top sites for punters of all ages and backgrounds. Unibet has a huge sportsbook, with immense coverage for sports such as football, tennis, rugby, basketball, and there is an entire section dedicated to horse racing betting. You can enjoy up to a money back in cash upto £40 wager on any of the sports listed at Unibet as a new customer too. This means that if your first bet fails to win, you will get your money back up to a maximum value of £40.
Adding to the appeal of Unibet, these guys have streaming and statistics, live betting, boosted markets, profit boosts for many sports, and the blog is particularly active too. The latter is where you can read up on free tips, breaking stories, and more that can help you with your betting choices.
Of the many online betting sites detailed here, we’d consider BoyleSports to be one of the more unique options. We say this because BoyleSports doesn’t stick with your standard sports betting offerings. They have elected to enhance offerings for things like spread betting, accumulator incentives, reload bonuses for existing players, and money-back options for sports such as horse racing. For us, this adds a nice appeal to the BoyleSports platform, mainly through diversity.
And if you do decide to join the site, there is a £20 bet bundle up for grabs, which is split into different betting categories – very cool we have to say!

Betfred is without question one of the UK’s most popular betting sites. And as it happens, if you choose to register with Betfred, we have an exclusive deal for you. By registering and betting £10, you will receive £60 in free bets to use across the 30+ sports that Betfred offers. This is clearly a pretty considerable deal compared with other platforms. But like all of the best betting sites, it’s not just the welcome offer that makes this one so appealing. Beyond the glamour of the sign-up offer, Betfred delivers a top-notch betting experience.
We say this because Betfred supports a huge range of price boosts, they have a #PickYourPunt option to create your own markets, and Betfred also has an enormous selection of bonuses for existing customers. So all in all, Betfred is a betting site that we definitely recommend if you do not yet have an account.
Last but by no means least, we wish to mention Smarkets as one of the best betting sites you can join right now. Smarkets actually works as a betting exchange, just like Betfair mentioned previously. These guys like to brand themselves as an exchange with the best odds and the lowest commission structure – since the latter is how exchanges turn a profit. And having reviewed the site, we tend to agree with such claims.
Of course, Smarkets supports both back and lay bets, and the user interface with this site is just fantastic. You can enjoy charts and graphs that show where punters are placing their bets, and Smarkets covers sports like tennis, football, and horse racing in immense detail. Then again, Smarkets also supports more obscure markets like politics, TV shows, and other entertainment areas too. As for the sign-up offer, Smarkets doesn’t leave newbies empty-handed.
After joining, you actually have two choices. You can either choose a 0% commission structure for 60 days or pick a money back in cash £20 bet.
After covering the best betting sites from a general perspective, it’s time to narrow things down for specific sports. And as you can see, the area we are about to cover here relates to the best football betting sites in the UK. Of course, football is pretty much the single most popular sport in the UK. This is true from the perspective of the number of fans but also from the activity relating to betting on this sport. It’s not just the Premier League that punters are eager to bet on with the best football betting sites either.
In fact, many punters prefer to take a swing at many of the other top leagues in Europe too. This includes leagues like Ligue 1, Serie A, Bundesliga, La Liga, and several others too. But it’s not just the overall coverage of this sport that you should consider when picking the right site for football betting. There are other critical areas to assess too, specifically for betting on this sport.
On that note, we’ve applied certain filters yet again to find the best football betting sites and serve them to you right here. Below, you’ll find three sites that truly excel for this sport, and we’ve explained why for each one:

You’ve already witnessed Ladbrokes within our breakdown of the top sites above. But getting specific for football now, these guys really are fantastic for this sport. Let’s start with the promotions, besides the £20 in free bets for newcomers. Ladbrokes has a boatload of offers designated to football betting. Prime examples include the 1-2 free – a promotion where you can predict three scores for a shot at £100. But they also include a promotion where you can pick your top squad each week for prizes (a bit like fantasy football), as well as a weekly accumulator club.
Then when it comes to the actual betting offers, Ladbrokes knocks it out of the park too. They have all kinds of coupons, outrights, and specials relating to football events from all around the world. And this also includes price boosts every day, with close to 200 different betting markets for top games.

When it comes to the best football betting sites, Betfair is one that we could not ignore. Once again, Betfair has both a betting exchange and a regular sportsbook. And once you’ve signed up, you can access both. This includes a £100 in free bets welcome deal too, which is a fantastic way to kick things off. But moving past the sign-up deal, there are some clear advantages that Betfair has over the others. Starting with the odds, as a betting exchange, Betfair is able to offer significantly better odds than traditional sportsbooks.
That’s due to the commission structure that all exchanges have in place. Of course, through the exchange, you can also bet for or against certain outcomes, which creates flexibility for your football wagers. There are also Betfair boosts – a tool that pumps the odds even higher than what they already are. And finally, Betfair offers both streaming and cashouts for football games all around the world. As for the latter, you will never be frozen out of a cashout, which can drive punters crazy at other sites.
bet365 uk
The third platform that we would also view as one of the best football betting sites is bet365. Then again, these guys are pretty exceptional for most sports! As you already know, after joining bet365 you’ll receive a pretty decent number of free bets. As for the football offerings, bet365 is a platform that is hard to beat. They have 100+ markets for almost all games covered, and this includes various bet boosts as well as live betting.
Bet365 also covers streaming for top European leagues. And if streaming isn’t available for some reason, you can always check out graphical representations of what’s taking place. Or if you want to go a little more old-school, you can enjoy radio commentary too.
Now that the best football betting sites have been taken care of, this brings us nicely to another key area – the best betting sites for horse racing. In the UK and Ireland, horse racing is absolutely huge, as you may already know. Between the two nations, we have incredible events such as the Irish Grand National, Cheltenham Festival, the Grand National (UK), and countless others. Of course, betting sites pay special attention to these races given the popularity of the sport in general too.
But much like the other sports, we have discussed here, some betting sites do things much better than others. These are shown here:

We may as well kick things off with pretty much the best site of them all, Paddy Power. From the moment you land on this site, it’s pretty clear that things are geared up for horse racing. And if you do decide to become a Paddy Power member, you can wager on upcoming races with a money back in cash £20 bet. But switching our focus back to the horse racing offerings, it’s hard to know where to begin since the site is so exceptional. Starting with the ‘power prices’ feature, Paddy Power offers incredible odds thanks to boosts for a huge number of races like Cheltenham Festival, Paddy Power Grand National Offers and more.
This is then backed up by extra place payouts for several races every single day. Basically, this means that you have a better chance of winning your bets. Paddy Power also has weekly rewards for horse racing betting, where you can bag a £10 free bet each week. And finally, these guys provide HD streaming for pretty much all UK and Irish horse races. This is also available on mobile, which ticks the final box.

This platform is listed as one of the best sites for horse racing betting for multiple reasons. Then again, William Hill is so good that we would have listed them as one of the top football betting sites too, but that’s beside the point here. As you’ve seen above, William Hill starts off well by welcoming new members with £30 in free bets. These can be used for whatever horse races William Hill is covering at the time. And on that note, William Hill covers races from continents all around the globe, including coverage of all Irish and UK events and offers such as William Hill Cheltenham offers and William Hill Grand National Offers.
Interestingly, William Hill also has the extra place payout feature for multiple races per day too, which automatically increases the value of your bets. But William Hill doesn’t settle there. They also have money-back incentives on a daily basis, as well as boosted markets, and to top it all off – they provide streaming on desktop and mobile. Could we really ask for more?

The third and final platform that we have classified as one of the best for this sport is Unibet. And don’t forget – by registering today you can enjoy a pretty considerable £40 risk-free wager for horse racing betting. Should the bet win, you still get to keep the winnings too. As for the range of races covered, Unibet is just extraordinary. You can bet on races taking place in countries like the USA, Australia, UK, Ireland, Canada, France, and many others every single day. In fact, the offering is so vast that Unibet has created a standalone section for ‘racing’ provides offers such as Unibet Cheltenham Offers, and Unibet Grand National Offers.
Unibet has some unique differences compared to the previous two betting sites too. They give you the ability to create multi-race coupon bets, they have extensive specials, and Unibet also hands out customized rewards for those who bet on the sport regularly. Finally, like the previous two sites, Unibet has streaming for almost every race covered too.
Moving onto our third and final sport that is viewed as one of the most popular among UK punters, we have tennis. Now, this may come as a surprise to some of you. After all, there are other sports such as cricket, rugby, snooker, and even darts that some might consider to be just as popular. Then again, we are viewing this from a betting perspective here. With tennis, there are tournaments taking place every single week from all over the globe. This means that you have hundreds of games to wager on a weekly basis.
Tennis is also a great sport for betting for many other reasons. These include the fact that there is no draw option, the scoring system lends itself to in-play betting perfectly, and there are many individual bets that you can make too. With all of this in mind, if you want to bet on tennis at the very best sites, here they are:
First and foremost, for BoyleSports, we wish to remind you that there is a £25 bet bundle open for all new customers. This is available following a very low qualifying wager of just £5 too. Now, with the sign-up offer listed, there are obviously other reasons that we are recommending BoyleSports for tennis betting. So let us quickly run through the main factors. BoyleSports has the full support of things like handicaps, spreads, outrights, as well as accumulator betting too. This demonstrates a broad range of options that keeps things enjoyable for punters.
Dig a little deeper, you’ll discover that BoyleSports also has some of the best incentives to boost the value of your bets possible. This includes amazing price boosts for individual games, handpicked markets with increased odds, and you can even get accumulator profit boosts of up to 100%.

You may recall that we’ve previously mentioned Coral as one of the top sites right now in the UK. But of all the sports covered at Coral, of which there are 40+, we believe that the tennis offerings really do excel. For starters, Coral offers streaming services for the biggest tennis tournaments in the world. This includes events like the French Open, Wimbledon, the US Open, and the Australian Open. You can also unearth some huge price boosts for games in these larger events, as indicated by the yellow ‘odds booster’ tool.
Keep in mind that if you want to enjoy a few free bets for tennis, Coral has £20 on the table for new signups. They are big fans of whipping up additional promotions for existing customers for tennis too. This is seen through enhanced markets, free bets for certain situations, and more.

Bet365 is so good that we’ve chosen to include them in two categories – the best football betting sites and the best tennis betting sites. And when you start to explore the bet365 tennis offerings, you’ll see that they are much more than just a great site for welcome deals. Focusing on the betting markets, bet365 has great odds for outrights, and moneyline options, and recently, they are producing far more markets with boosted prices for tennis.
Beyond that, the customization tools you get with bet365 are remarkable. You can set predetermined cashout values for your bets, create your own markets with bet builders, perform partial cashouts, and there are streaming services for a huge range of events.

The last of our suggested tennis betting sites is Betfred. Operating under the advertised status of the ‘bonus king’, as you’d expect, these guys have a ton of offers for you to enjoy with tennis. Starting with the welcome offer, you can secure six different free bets valued at £10 each, and all may be used for the biggest tennis tournaments. Betfred then backs this up with access to free bets through acca clubs, the in-play club, and through many other avenues too. So in our opinion, the description of ‘bonus king’ is well justified.
As for other features that apply to tennis, Betfred has many boosted bets, they have streaming for top-flight events, and almost all markets are eligible for cashouts. These features have been bundled into a leading mobile app too, which Betfred has for both Android and iOS. Or if you’d prefer, you can always place tennis bets through the optimized mobile site.
It goes without saying that new betting sites are emerging all the time in the UK. Sure, the longstanding brands like bet365 and Ladbrokes remain at the top of the three. But new betting sites also have plenty to offer, for many different reasons. However, when considering joining new betting sites, there is a need to approach with greater caution compared to established sites with plenty of experience. And there are certain ways or things to address that will ensure that you stay on the right track.
Details of these necessary assessments are provided here:
Although this isn’t always the case, new betting sites sometimes advertise their services to UK punters without proof of a valid license. These are sometimes referred to as offshore bookmakers. But in some instances, these bookies shouldn’t actually be accepting UK-based punters, which puts the legality of the site’s operations into question. So for us, it is important to solely stick with new betting sites that have a UKGC license, as these are the governing body for gambling in this jurisdiction.
If you are in any doubt, you can always check the license on the main UKGC website too. This license is usually displayed within the footer of a site’s homepage.
Just because a betting site might be brand new, this doesn’t actually mean that the company behind it is a novice in the industry. As a matter of fact, there are several established betting companies that own and operate a chain of online sites. This extends to cover new betting brands too, which is why we always like to look at the team/business behind a new site. A quick Google search will reveal whether the operator also runs other betting sites in the same market.
And if you are able to see that these guys also operate more established brands, then this certainly helps to build up that trust factor. Note that this doesn’t mean you should avoid operators with only one or two betting sites in their portfolio. But it does mean that more due diligence is necessary for the newer operators.
Here is actually a major positive of choosing to join new betting sites over more established ones. Given that new betting sites in the UK won’t have that reputation and fan-following yet, they need to give something to steal your attention. And one of the main methods they choose to grab your attention is to provide bigger and better welcome offers. These can come in many different forms, but the bottom line is that they should still prove valuable and be easy to claim.
Prime examples include free bets with a low qualifying wager, no deposit bonuses, risk-free bets with a low minimum deposit, and a handful of others. Once again, if you have any doubts regarding the value of a bonus, you can easily look into the terms and conditions at the respective betting site.
best betting sites
Although new betting sites obviously won’t have as many reviews as more established brands, you should still seek them out. While the number of reviews might be thin on the ground, you should certainly look at them to see what current and previous customers are saying. Note that a few bad reviews are perfectly normal. But if bad reviews make up the overwhelming majority of the feedback, then it’s probably best to avoid that particular site.
With that said, you can always sign up with a site and place a few bets to grab a more hands-on experience. After all, you might find that the site is perfectly suited to your wants and needs. However, we wouldn’t advise throwing too much money into a site before you’ve had time to adequately assess its quality.
There is an incredibly high demand for online betting bonuses at the top betting sites. And this is understandably something that many punters like to see before signing up with any given platform. After all, why not receive a reward for making the decision to bet with any particular provider? This is something that most betting sites advertise in order to encourage you to join. And you can take advantage of a multitude of welcome deals right now.
We’ve discussed some key details relating to welcome offers at the best betting sites earlier. But now, we want to make sure that you have a thorough understanding of how each betting bonus actually works.
The first of the sign-up deals you’ll find with online betting sites is the most simple. As the name suggests here, a deposit bonus is a reward that is granted immediately after you process your first deposit. In most cases, this bonus can be 100% if not more with respect to the amount that you deposited. For example, if you deposited £20 with a 100% first deposit bonus available, you would actually receive an additional £20. Of course, the respective percentage boost can and does vary depending on the site you choose.
Note that these bonuses often come with set restrictions too. Commonly, you will need to deposit with a certain payment method like a debit card, and there will always be a minimum accepted deposit to qualify for the offer.
Speaking of common bonuses, this is perhaps the most common of them all. As you’ve already seen through many of the best online betting sites, they advertise welcome deals where you must make a wager in order to receive a set amount of free bets. For example, if you see a deal listed as a ‘bet £5 receive £20’ promotion, this means you must make a £5 bet in order to be rewarded with £20 in free bets. This bonus isn’t quite as simple as the deposit bonus mentioned above. However, the restrictions when it comes to your free bets are often a little more lenient.
Of course, this is just an example, and the exact numbers at your chosen site will vary. And like all of the other bonuses mentioned here, these will come with key terms to follow. Make sure you look out for minimum odds and market restrictions here. These will dictate what markets you can use for both the qualifying bet and the free bet tokens.
Risk-free bets are completely different from the other bonuses listed here. With these particular promotions, you won’t be rewarded through a deposit bonus, and you won’t receive free bets either. Instead, as seen with sites such as Paddy Power, you will be guaranteed a refund on your initial wager. As a prime example, you might find a £20 risk-free incentive as a welcome bonus. This means you can bet as much as £20 on an eligible market, and if it wins, you’ll get the respective payout. But if it loses, you’ll get a full refund on your stake. That’s actually where the ‘risk-free’ element enters the picture.
As you can see, these offers allow you to bag a winning bet. But they also give you full insurance against a loss. So you quite literally cannot lose with these promotions, but they are only a one-time deal! And it’s important to see how the refund is issued too. Sometimes, the refund is issued in the form of cash, and sometimes it is given in the form of free bets. The former is preferable, in our opinion.
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Finally, although not super common, we have seen odds boost incentives at various betting sites in recent times. This is a way to create much better value on your first bets, although only a select number of online sites have implemented such a bonus. As an example, some sites might give you a 20/1 incentive on a market that would usually have odds of maybe 4/1 or 5/1. Note that this is just an example, and the numbers can vary quite substantially for odds boost incentives.
Obviously, the huge increase in odds means that you could receive a significantly higher payout than you’d get anywhere else. Again, this is a one-time deal, so you may as well take full advantage of it where possible. However, in many cases, these offers will limit the amount that you can stake. And the payouts aren’t always given in cash either, depending on how sizable the initial odds boost is. Note that like all of the other bonuses mentioned here, you can find exact terms on the respective betting site.
If you’ve read through the information above, you’ll notice that we’ve talked quite a bit about terms and conditions when it comes to bonuses. These are actually just as important as the bonuses themselves, as they can have a major impact on the value of the offer. And regardless of the style and structure of the bonus, there are some standard terms that you definitely need to be aware of. All of these are detailed here:
One of the most important elements when it comes to online bonuses is the qualification terms. After all, if you don’t know how to qualify for the bonus, you won’t be able to claim it. Of course, each bonus has a slightly different qualification process. Some simply require you to make a deposit, some require a deposit and wager, and some might even require you to make specific types of bets – as seen with bonuses for existing customers. Like all of the bonuses that you can currently claim at the best betting sites, these qualifying terms can be found within the terms and conditions.
We would also advise keeping an eye out for whether a bonus requires the use of a promo code. Not all of them do. However, some cannot be claimed without the application of a specific bonus code.
Besides maybe the qualification terms, looking at the player eligibility terms is arguably the first thing that you should do. After all, if you’re not eligible to claim a certain bonus, then there is no point in even looking at the small print. On that note, player eligibility is usually split into two main categories – new player offers and existing player offers, sometimes known as reload bonuses. For new player deals or sign up offers, you have to be a brand new customer. There is no getting around this. And if you already have an account with a certain provider, then you will have to look at existing player deals to get exclusive bonuses.
Speaking of reload offers, you will normally be eligible to claim all of them. However, this doesn’t mean that you can just pick them and use the bonus. You must still meet the qualifying terms and criteria, which is why the first two categories here are the most important!
Whenever you officially qualify for a bonus, there will always be an expiration date on the deal. In fact, this is true for both the qualifying terms and for when the bonus has actually been issued. So of course, this is a hugely important thing that must be addressed. Now, expiration dates are typically somewhat flexible once a bonus has been granted. For example, if you secure a free bet promotion, you will often get somewhere between 14 days and one month to apply the free bets.
However, this can vary depending on the site that you choose, so do read through the terms and conditions before assuming anything. And for reload offers, as mentioned previously, the bonus itself may have an expiration date. For example, if a bonus is related to a specific event, you may only have until the beginning of that event to claim the deal.
For things like free bets, boosted odds, or even profit boost incentives, you may want to look out for sports and market restrictions. Although this isn’t always the case, many sites will only let you bet on certain sports or specific markets with your bonus. As an example, some sites might have a welcome deal that is specific to football – as seen with many of the best football betting sites. In this case, you might find that any free bets must be used for upcoming football games. But to stress once again, this isn’t always the case.
Many betting sites will keep things like free bets somewhat flexible, although it’s pretty rare that live betting or specials markets will be eligible for free bets.
When it comes to deposit restrictions, there are two things to keep an eye on. The first relates to the actual method that you use to make the deposit. Especially for welcome bonuses, you’ll often need to use a debit card if you are to remain eligible. This isn’t always true, but it’s something that we have seen time and time again. And in addition to the restrictions placed on the payment method, there will usually be a minimum deposit required too. Don’t worry, the best betting sites tend to have extremely low deposit minimums for bonuses.
In fact, we’ve regularly seen minimum deposit stipulations as low as £5 or £10. It’s pretty rare that the minimum deposit required goes above £10, so this should keep online bonuses accessible for most.
The last of the terms and conditions we want to point out relates to minimum odds for betting markets. Since many promotions actually require a qualifying wager, this is something that you must take into account. As an example, you might find an offer that states that qualifying wagers only count for markets with odds above 2.00. In this case, you have to ensure that you fulfil the minimum bet requirement on a market that satisfies this stipulation. Again, the minimum odds at each site will vary. And as a general rule of thumb, the lower the minimum odds the better.
That’s because you’ll then have a shot at winning your qualifying wager. Of course, the higher the odds, the less likely it is that your bet will pull through.
Betting sites
Given that all bets placed online require money unless you’re using a no deposit bonus, it makes sense to cover the available payment methods too. Now, the very best betting sites tend to have 5-10 different methods for you to choose from. However, many of them fall into the same categories, which is why we’ve discussed the methods according to category right here:
At pretty much every betting site in the UK, you’ll see that debit cards are one of the payment options. Note that credit cards cannot be used, as has been the case for a few years now. But coming back to debit cards, you can use either Visa or MasterCard here. And since these are the main methods supported for welcome bonuses, you may want to get them set up as one of your preferred options once registered.
Typically, minimum deposits can be as low as £5 with debit cards, and they should process instantly. Since debit cards are also linked to your bank account, they can be used for withdrawals too.
Aside from debit cards, one of the most popular of all payment methods found at betting sites includes e-wallets. This is a catch-all term that covers options such as PayPal, Skrill, Neteller, EcoPayz, and several others too. With e-wallets, you must set up an account at the respective provider, although this is free to do. And once done, you get the benefits of added security, higher deposit/withdrawal maximums, as well as fee-free transactions (in most cases).
When transacting with e-wallets, you never need to share any sensitive financial details either, which is an added bonus.
Back in the day, bank transfers used to be the least desirable of all, mainly because they were so slow. But these days, bank transfers are usually just as quick as other methods for deposits. That’s because most banks these days have full support for rapid transfers, which you must manually approve through your online account. Of course, the added benefits of bank transfers are that you must approve all transactions, so there is clearly more security here. The maximums are usually very high with bank transfers too, especially compared to debit cards.
With that said, withdrawals made through bank transfers can be pretty slow still. In fact, many sites can take anywhere from 3-7 business days through this method.
Prepaid cards have become more popular in recent times, with good reason. These cards can be picked up either online or through local resellers. And when you get them, you can load a set amount of money onto the card. The card will have its own 16-digit card number, and you can even set up a PIN to perform transactions. This is almost identical to a debit card, but there is one unique difference. Once you’ve used the funds, you can just throw the card away, as most of them aren’t ‘reloadable’.
And for that reason, prepaid cards are viewed as highly secure since the relevant card details are only valid for a short period of time, or until you’ve used the funds. On the downside, you can’t use prepaid cards for withdrawals.
Last but not least, we have a payment method that is gaining significant traction in the online betting world. Cryptocurrencies like Bitcoin and Ethereum can sometimes be used at the top betting sites, especially at newer betting sites. And while these are somewhat more difficult to set up, there are many desirable benefits. These include anonymity for your transactions, instant processing speeds, and full support of deposits and withdrawals.
With this said, keep in mind that not all betting sites support cryptocurrencies yet.
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For the final part of our breakdown of the best betting sites, we’d like to show you specifically how to get started. At this point, you may have already shortlisted a few of the betting sites we’ve mentioned previously. Assuming you have, you are now ready to register for a new account and start enjoying these sites. Here is exactly how you do that, and the process holds true across the board.
If you have a shortlist of sites that you might like to join, we would still recommend sticking with just one or two to begin with. This will help to keep things simple at the beginning. But of course, you can proceed to sign up with other sites as and when you feel ready. Therefore, our first step in the process is to pick a couple of sites and decide that you will open an account with them.
After choosing your betting sites, you must head to the correct signup forms. We have actually provided links to all of our recommended sites, as you’ve probably seen already. So you can then use these links to head to the correct registration forms. Hitting the links will take you to a new window where you can get the ball rolling.
If the welcome bonus has an exclusive promo code that must be entered, you can do so within the registration process. In fact, there is often a box on page one of the sign-up form where codes may be entered and applied. So if available, we recommend entering the code as soon as possible, even if you will get another bite of the cherry when it comes to your first deposit. If a code isn’t required, you can just leave the box blank and proceed as normal.
Once you’ve entered any required promo code, you can then start to fill in important details, starting with your account information. All of the best online betting sites will ask you to create a unique username along with a strong password. The username cannot already be involved with the site, and the password must meet the security expectations set out by the site. To make it easy, you can always use suggested passwords if signing up through a web browser. Make sure that you save your account information once entered!
After setting up your login information, you must now demonstrate to the site that you are eligible for online betting. That’s why all sites will ask you to provide details such as your DOB, address, name, title, and you’ll also be asked for things like an email or contact number. Note that this information must be verified too, so we encourage you to take your time and ensure that things have been entered correctly.
As we’ve just noted, the information that you provide needs to be verified. After opening the account, you must head into the settings where verification can be completed. Most betting sites will ask that you upload things like a personal ID document as well as proof of address. Driving licenses or passports are accepted for the ID documents, and a recent bank statement or utility bill should take care of the address.
Once submitted, betting sites can take anywhere from a few hours to several days to verify the information that you’ve given. This all depends on how they verify your details, whether automatic or via manual checks. Either way, once you have been verified, you can enjoy unrestricted account access.
Are all of the betting sites listed here licensed and regulated?
Absolutely. We would not recommend any betting sites that were operating illegally in the UK. And we have independently verified the details of the licenses and operators on this list to guarantee player safety. But if you still want to go ahead and check yourself, you can do so at the main UKGC website.
Do your recommended betting sites have mobile apps?
Yes, all of the sites that we have suggested here have sports betting apps available. In most cases, they will have multiple apps split between the different products. So it’s important that you download the app that is tailored to sports betting. Once you’ve found the correct app, you can proceed to download the app on either Android or iOS. The apps are available for devices such as smartphones and tablets too.

What are the sign-up requirements for these betting sites?
If you are to sign up and bet with any of the suggested sites here, you must meet two things. First, you must be over the legal betting age of 18 in the United Kingdom. Second, you have to prove that you are a UK resident. This can be proven by a UK passport or residence card, and all sites will ask for evidence of this. But assuming you do meet these criteria, you can go ahead and register with whichever site you want.
Do I have to wager a lot of money at these sites?
Not at all. You can wager as much (within reason) or as little as you want. Needless to say, you should never gamble more than you can afford to lose, and this is something that we advocate against. On another note, you don’t have to deposit a bunch of money to enjoy online betting either. Most betting sites have deposit minimums of £5 or £10, and you don’t have to deposit more than that to get started.
Do the best betting sites also have bonuses for existing players?
Absolutely. We’ve focused mainly on the betting bonuses for new customers. However, the mentioned sites also support a huge number of reload bonuses for current customers. Just like the sign-up deals, these offers can vary quite substantially across the board. But to give you some examples, we’ve seen bonuses like accumulator profit boosts, free bets, boosted markets, money-back incentives, and plenty of others too.
If you want to see what promotions your chosen site has, just head to the bonus, promotions, or offers tab to see what’s available.
What features should I be looking out for at the best sites?
The top sites have all kinds of features that are designed to enhance your betting experience. And naturally, they don’t all have the same features across the board. However, in terms of features that you should prioritize, we like to see sites that have streaming, boosted markets, cashouts, partial cashouts, bet builders, and free to play competitions on a weekly basis. Sites that support most of these features are usually going to provide you with a great experience.
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