Leading Global Games Publisher Plarium Appoints Schraga Mor as Chief Executive Officer – Investing News Network

Leading Global Games Publisher Plarium Appoints Schraga Mor as Chief Executive Officer – Investing News Network

Plarium a global leader in developing and publishing F2P mobile and PC games with more than 435 million users worldwide, today announced the appointment of Schraga Mor as its incoming CEO.
(PRNewsfoto/Plarium Global)
A seasoned business leader with over 20 years of experience in the technology, digital and e-commerce industries, Mor joins Plarium from SodaStream where he has spearheaded the company's global e-commerce strategy and operations since 2020. He previously served as CEO of MSN Israel and ICQ, and as Managing Director of William Hill's online games business based in Tel Aviv .
Michael Lang , CEO of Pixel United , the global mobile-first games business of Aristocrat Leisure Limited (ASX:ALL) of which Plarium is part, said "Schraga has a proven track record in building and scaling successful multi-million dollar companies and mobile-orientated brands. With a deep understanding of digital commerce, marketing and product development, as well as a strong appreciation for Plarium's people-first culture, we are confident Schraga is the right person to lead Plarium in its next exciting chapter and continue to set the industry bar in key genres and cross-platform gaming."

Mor takes over from Aviram Steinhart who stepped down from the role after more than eight years at the company, just over two of which he served as CEO.
Since it became part of the Pixel United portfolio in 2017, Plarium has delivered exceptional growth. Alongside its existing stable of Evergreen games, it launched US Top 20 game ( RAID: Shadow Legends ) in 2018, which currently ranks #1 in the Squad RPG category and has delivered over $1billion in lifetime revenue. The company made a successful entry into the Action genre with the launch of Mech Arena in 2021 and has scaled its proprietary PC platform, Plarium Play, which delivers close to 30% of Plarium's total revenues.
Following his appointment, Mor commented, "I am delighted to join a company that has helped shape and define the mobile and PC games industry for more than a decade, and a business I have admired for many years. I look forward to working with Plarium's talented global teams to build upon the strong culture and momentum to help the business reach new heights."
Mor, who holds an Executive Bachelor of Arts in Business Administration from the Ruppin Academic Center, will assume his role as CEO at the end of February 2023 and will be based at the company's headquarter in Herzliya, where the company recently established its new state-of-the-art office.
Plarium Global Ltd. is dedicated to creating the best mobile and PC experience for its community of over 435 million hardcore and casual gamers worldwide. Our diverse portfolio includes over 20 games ranging from hardcore RPGs to casual adventures, featuring acclaimed titles such as RAID: Shadow Legends, Vikings: War of Clans, Lost Island: Blast Adventure, and the Stormfall franchise. The App Store and Google Play regularly feature our games, with Facebook twice recognizing us as a top hardcore Facebook developer. Plarium employs more than 1300 specialists at its headquarters and six offices and development studios around the globe. Our games are available on iOS, Android, and PC. They are also available through Plarium Play, our optimized game launcher for PC and Mac players. Plarium is part of Pixel United, the global mobile-first games publishing business of Aristocrat Leisure Limited (ASX code: ALL). Visit www.plarium.com for more information.
Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL).  A top publisher in Tier 1 western mobile markets, Pixel United is driven by a purpose to build the best games and drive positive change.  Pixel United has three major operating businesses that span multiple key game genres: Product Madness ( London ), Plarium Global ( Israel ) and Big Fish Games ( USA ).  As a global business with a growing team of 3,000 people in 18 locations worldwide, Pixel United leverages its LiveOps, in-house development, business intelligence and marketing capabilities and strong investment in talent to fuel its performance and deliver sustainable long-term growth. www.pixelunited.com
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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.
Watch the launch trailer here .
the office (CNW Group/East Side Games Group)
" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."

" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."
The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before – animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.
GAME FEATURES
COLLECT ICONIC CHARACTERS IN GAME
Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.
RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.]
Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.
SPECIAL EVENTS
In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.
EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT
Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!
Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.
Visual assets for the game, including key art and logos, can be found in the online press kit .
ABOUT EAST SIDE GAMES GROUP
East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .
Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .
ABOUT NBC'S THE OFFICE
Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.
ABOUT PEACOCK
Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS
Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .
Forward-looking Information
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.
east side games logo (CNW Group/East Side Games Group)
SOURCE East Side Games Group

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XT.COM the world's first socially infused trading platform, is thrilled to announce the listing of ROND on its platform in the main zone, and the ROND USDT trading pair will be open for trading from 2023-01-16 10:00 (UTC).
About ROND
ROND (ROND Coin) is an ERC20 token deployed on the polygon sidechain and the in-game currency for the MMORPG blockchain game "Gensokishi online". A total of 97.5% of the total max supply has been burnt after August 2022 to adjust the max supply of the token. The tokens can be used to purchase in-game items, base weapons, and other equipment players can find in the project's marketplace.

The ROND token has multiple use cases and is very much integrated in the Genso Metaverse economy. On top of using ROND tokens to pay for entry fees for special events or access to UGC maps, users would also need ROND tokens to both purchase and upgrade equipment as well as paying any quest challenge fees. Players interested in earning ROND tokens would need to stake MV tokens, the game's governance token of the game, on the GensoKishi Online Staking Dapp.
About Gensokishi Online Meta World
The "Gensokishi online Meta World " is a 3D MMORPG blockchain game that is based on the game "Elemental Knights". Powered by the Polygon sidechain and backed by Polygon Studios, the game has 3 distinct features: free-to-play, earning via UGC, and minting NFT items upon obtaining them during gameplay. The game seeks to enable players to create various in-game items as NFTs and also edit certain constructs and structures in the game as well as the placement of AI characters and monsters. Players can obtain valuable in-game items like limited fashion items, special items, and original equipment to interact with other players worldwide. Players can also trade and sell their NFTs with others.
The project plans to sell housing areas, estate areas, and larger areas as housing in the metaverse this year in 2023. All of the sold estate will only be possible with the support of more than 130 professionals backing the project.
Website: https://genso.game/en/
Whitepaper: https://genso.game/pdf/WhitePaper_genso_EN.pdf
Twitter: https://twitter.com/genso_meta
Telegram: t.me/gensometamain
"We're delighted to have ROND listed on our trading platform. XT.COM users will have the opportunity to try this new innovative metaverse and game created by accredited game developers," said Albin Warin , CEO of XT.COM. "Users can look forward to diversifying their web3 portfolios with this new token listing."
About XT.COM
Founded in 2018, XT.COM crypto exchange now serves more than 6 million registered users, over 1,000,000+ monthly active users, 40+ million users in the ecosystem, and 800+ trading pairs. Covering a rich variety of trading categories together with an NFT aggregated marketplace,  our platform strives to cater to its large user base by providing a secure, trusted, and intuitive trading experience.
As the world's first social-infused digital assets trading platform, XT.COM also supports social networking platform-based transactions to make our crypto services more accessible to users all over the world. Furthermore, to ensure optimal data integrity and security, we see user security as our top priority at XT.COM.
Website: https://www.xt.com/
Twitter: https://twitter.com/XTexchange
Telegram: https://t.me/XTsupport_EN
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SOURCE XT.com
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Closing the Open Beta with flying colors, Thetan Rivals – a successor to Thetan Arena (The Best Mobile Game by GAM3 Awards 2022), is having an Early Launch on January 15, 2023 . The new update comes with multiple features, promising to satisfy any gamer.

Fresh and diverse challenges
A new map and game mode will be introduced in the first stage of the Early Launch. The brand new obstacle racing map is decorated with a pet theme: pet columns and pet beds as trampolines, and even a race with crocodiles. Along with the new map is a whole fresh game mode to level up your excitement – Scoring Area. In this game mode, you have to burn your Thenions in order to get qualified.

All these newly added content are sure to entice both existing and new players of Thetan Rivals .
Thetan Rivals' Teaser: https://youtu.be/E_EzAjPi5mE
Show off your uniqueness with multiple new skins
Thetan Rivals team works as hard as we can to deliver hundreds of new Thenion skins and cosmetics for players to choose and express their personalities and tastes freely. The skins are inspired by Thetan Arena's mighty heroes but are in miniature and cute versions.
First Season Pass – Opening World
One of the highlights of this Early Launch is the introduction of the first Season Pass of Thetan Rivals – Opening World. The Season Pass marks an essential milestone of the game. With this Season Pass, all players get chances to claim their favorite items by collecting experience points. You can easily earn these points by doing daily quests.
A new shop and new economic system
The in-game shop got a new interface. You can get free items each day just by visiting the shop and claiming it. The item is changed randomly daily.
The new economic system has been updated. There are five currencies: R-Buck, Gold, Season Point , Enhancer, and EXP. Each different currency will allow you to get a different item. Box system is divided into two categories: Free and Premium.
"In Open Beta, we gladly welcome more than 100K players to come to Thetan Rivals. Now, with the goal of creating a friendly playground for gamers, we are launching the game early in selective markets. Our team put in great effort and worked closely to deliver the Early launch as we really hope to bring as much new and exciting content to players as possible. This is an important milestone for Thetan Rivals itself, as well as Thetan Arena and the following projects of Thetan World." said Mr. Eric Khanh Nguyen – CEO of Wolffun Game.
Thetan Rivals is a product in the Thetan World ecosystem – along with Thetan Arena. Thetan Rivals is still in the development stage, which means there will be more features and content coming up in the official global launch of the game this year. Alongside Thetan Rivals, Thetan Arena is continuing to release more updates to renew and refresh gaming communities worldwide.
Follow us via our official channels:
About Wolffun Game
Wolffun Game studio with a passionate and experienced team that has developed a number of prominent games in the MOBA genre for both Mobile and PC platforms. With a goal of creating unique, enjoyable gaming experiences and increasing investment opportunities for the public, Wolffun Game aims to keep the quality of our games the number one priority. Fulfill Joy and Connect People.
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SOURCE WOLFFUN PTE. LTD.

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PointsBet Retail Sportsbook at Club Hawthorne in Villa Park Marks Fourth Location in Illinois , Features Over 160 Big Screen TVs and a 26-Foot HD Display
PointsBet, the leader in live betting, announced today the opening of its newest retail sportsbook in Villa Park, Illinois offering sports fans in and around Chicago a new entertainment destination to watch and wager on games. The PointsBet Sportsbook, located at Club Hawthorne, marks the fourth retail location for the company in the state as part of its partnership with Hawthorne Race Course, which hosts the largest network of off-track betting bars for horse racing in Illinois .

"With a full roster of NFL playoffs, NBA, and NHL games, we couldn't be more excited to be offering a new destination for Illinois sports fans to enjoy and bet on their favorite sports," said PointsBet USA CEO Johnny Aitken . "The PointsBet Retail Sportsbook is part of PointsBet's continued efforts to expand our footprint in a key state like Illinois , and we're thrilled to be able to provide the Illinois sports community with another premier location that caters to both sports fans and bettors – and everyone in between."
PointsBet Retail Sportsbook
PointsBet Retail Sportsbook
PointsBet Retail Sportsbook
Click here for additional HQ photos
The PointsBet Retail Sportsbook was designed to offer sports fans and bettors in the Villa Park area an immersive online and in-person betting experience. The retail sportsbook will be located inside the Crazy Pour Sports Bar at Club Hawthorne (105 E North Ave, Villa Park, IL ), a 15,000 square foot, full-service bar and restaurant that features more than 160 high-resolution TVs, including a 26-foot-wide HD display, five 160" jumbo displays, an LED sports ticker, a private party and VIP room, and fully covered heated patio. The 400-person capacity sports and horse betting bar is already a renowned suburban destination for watching major sports including football bowl games, NCAA basketball, UFC fights, and the Kentucky Derby.
"There's nowhere else in Chicagoland where you can bet on sports, horse racing and video slots," said Tim Carey , CEO of Hawthorne Race Course. "Only Club Hawthorne betting bars have it all. We're building an integrated on-site entertainment experience with great food and drinks, and excellent service for the next generation of sports fans."
Sports bettors can place cash wagers directly with cashiers at three betting windows or at eight self-service kiosks. Patrons will also have access to Crazy Pour's full-service beverage and dining options, which includes over 150 different whiskeys, seasonal craft beers, pizzas, burgers, "The Legendary Beef Roll" and more.
Sports betting is available in the PointsBet Retail Sportsbook Monday – Thursday from 10am to 9pm and on the weekends from 9am to 9pm . Wagering on horse racing is available daily from 10AM until 10PM , and until 11PM on Fridays and Saturdays .
PointsBet is an online gaming operator listed on the Australian Stock Exchange with operations in Australia , the United States , Canada and Ireland . PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW) and iGaming.
Founded in 1891, Hawthorne Race Course is the oldest sporting venue in Illinois for America's original sport: horse racing.  For more than a century, the 4th generation family-owned and operated business has hosted racing on the border of the City as " Chicago's hometown track" which is the only race course in the nation to host both Thoroughbred and Standardbred racing.  Hawthorne operates Illinois' largest network of off-track betting bars which also feature three PointsBet Sportsbooks, in addition to a sportsbook at the track.  On July 30, 2020 , the Illinois Gaming Board approved Hawthorne to move forward with a $400 Million development of the State's first race track casino.  For more information visit HawthorneRaceCourse.com.
PointsBet
Josh Kun
Director of Communications
[email protected]
Hawthorne Race Course
Dakota Schultz
Director of Marketing & Communications
[email protected]
(312) 371-4104
PointsBet & Hawthorne
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SOURCE PointsBet
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Led by a team of industry veterans from EA, Capcom, and PlayStation, Tiny Colony is migrating to IMX to improve performance and cement its place as an innovator in web3 gaming

Tiny Colony a web3 construction and management simulation, today announces its launch on ImmutableX — the preferred developer platform for building and scaling web3 games on Ethereum from leading web3 gaming company Immutable.
Immutable logo (PRNewsfoto/Immutable)
Initially developed on the Solana blockchain, Tiny Colony is migrating to IMX to leverage the platform's cutting-edge scaling features while retaining Ethereum 's uncompromising security and decentralization. Prior to the move, Tiny Colony was the top-selling collection on digital marketplace Fractal, with over 18,000 assets sold and $3 million US raised.

The Immutable partnership will allow the Tiny Colony team to resume game development and capitalize on specialized technical support and product life cycle consultation.
By adopting ImmutableX technology, Tiny Colony will be able to offer numerous new features and capabilities, including faster and more responsive performance; improved security; enhanced accessibility for new web3 gamers with the inclusion of a built-in crypto wallet; the option to pay for in-game assets with fiat currency, and more.
"We're thrilled to welcome Tiny Colony to the rapidly growing ImmutableX family and provide the team with our full suite of tools and solutions to make the game as accessible, engaging, and performant as possible," noted Andrew Sorokovsky , VP of Global Business Development at Immutable. "The team's goal of building a fun and engaging web3 game that provides a variety of entertainment options and freedom of asset ownership perfectly aligns with Immutable's own mission to power the next generation of games."
Tiny Colony's development team has an extensive background in the Film and TV industry. CEO and Co-founder Arshia Navabi worked on the production team for popular titles on Netflix, Disney, Prime, and Paramount. As a natural storyteller and visionary, Arshia brought together an experienced team of scriptwriters, artists, developers, and animators from lauded AAA studios such as EA, Capcom, and PlayStation to bring Tiny Colony to life.
As one of the first-ever blockchain-based construction simulations, Tiny Colony allows players to build and manage a complex underground humanoid ant colony, following seven different factions, all intertwined through an engaging story and rich lore.
To succeed, players must leverage strategic farming, mining, building cells, hatching larvae, and defending their colony against raiders if they want to survive and thrive. Other game modes in development include Gladiator Wars and Tiny Survivors, where players can use their earned assets across all game modes. Players will also earn NFTs through multiple game modes, which can be used in-game or traded.
Existing Tiny Colony NFT holders can access an MVP version of the game to test the core mechanics and provide feedback to the development team.
"We are delighted to be partnering with ImmutableX as we establish ourselves in the world of web3 gaming. ImmutableX has a strong reputation for creating top-quality games and supporting web3 gaming projects through their native platform. This partnership allows us to benefit from the specialized technical support, product life cycle consultation, and long-term direction provided by the experienced team at ImmutableX as we continue to develop Tiny Colony." said Arshia Navabi , CEO and Co-founder of Tiny Colony.
Immutable is powering the next generation of web3 games through ImmutableX – the leading developer platform for building and scaling mainstream-ready web3 games on Ethereum , entirely carbon neutral and gas-free.
ImmutableX offers unparalleled support to launch a successful web3 game on Ethereum . SDKs and APIs make adding NFT functionality to a game seamless and easy, the wide ecosystem of products and partners manage all blockchain infrastructure needs, and the ImmutableX Global Order Book generates real liquidity for assets.
Today, many world-class web3 games are built on ImmutableX including Gods Unchained, Guild of Guardians, Illuvium, Embersword, Planet Quest and many more.
Join the Immutable community on Discord , Reddit , Twitter , Instagram , Telegram and Youtube
Tiny Colony is an expansive pixelated construction and management simulation game. Players can immerse themselves in the rich lore while building an advanced humanoid ant colony to earn in-game resources, game assets, and many other items of the Tinyverse. Designed for asset ownership, players can choose from numerous factions and defend their colony from raiders, complete quests, and design an efficient and sustainable colony ecosystem.
You can learn more on Tiny Colony's Website , Twitter , Instagram , and Discord
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LEGENDS AT WAR (L.A.W.) is a state-of-the-art, free-to-play game where players of all levels can enjoy tournament play in a Medieval setting, created by Sabre Games. They've announced the collaboration and participation of one of the world's most recognizable personalities in gaming and entertainment: Hafthor Bjornsson (Thor), the former World's Strongest Man (2018), and "The Mountain", from Game of Thrones.
Thor's character was dubbed "the Mountain'' due to his dominating presence, weightlifting skills, and combat capabilities. Along with entertainment, Thor is passionate about Medieval-style warfare, knows the intricacies and strategy behind physical combat, and is a delight to talk to.

Thanks to the hard work and dedication of the team at Sabre Games, players can now compete against a full-fledged animated "Mountain", played by the legend himself. Thor will also continue to play a crucial role in the progression of L.A.W. and participate in the upcoming "Conquer the Mountain" tournament in February.
By including players in the development process, Sabre Games built a game that gamers want. The game exhibits a generative AI that adjusts the difficulty of the competition based on a player's skill, and will soon be available to 100,000 players in the upcoming tournament, on February 1st .
According to COO and co-founder, Robert Niziol , "We emphasize working backwards from our customers to build a product and game that they want…we believe that our gamers and development team speaking over the past several months lets us understand what they want."
L.A.W. is building the game with their community in mind. They've held two successful beta tournaments, handed out over $15,000 for early beta testers, and hosted daily developer and community spaces on Twitter and Discord – translating into an average gamer satisfaction score of 9.5/10 and a four-star rating on the App Store.
Sabre Games CEO and co-founder, Wojciech Kaszycki , says that "The pinnacle accomplishment of our development team is building a game that caters to the players of today, but will be playable by the players of tomorrow. You don't need to know anything about Web3 to play our game, but you will be able to learn and eventually enter into it if you choose." The Sabre Games team has developed over 160 titles that have been downloaded over 20 million times.
MEDIA CONTACT
Glo Agency
[email protected]
Tel; +1-208-863-1941
Legends at War: https://legendsatwar.io .
Discord: https://discord.com/invite/legendsatwar .
Sabre Games: www.sabregames.com
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The branded experience features football-themed games for players to compete for NFL prizes in a live streamed finale.
The 'Official Soup Sponsor of the NFL' is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Just in time for the NFL playoffs, Chunky is merging the game brand with football themed, native Fortnite gameplay. As a brand known to fuel the everyday hustle, the Chunky FuelUp Tournament features three unique challenges to test players' speed, agility, and accuracy including:
Chunky FuelUp Logo
"Launching a Chunky metaverse experience is another step forward for the brand to intersect sports and culture," said Marci Raible , Vice President, Integrated Marketing, Campbell's Meals & Beverages. "As we leverage our 25-year NFL partnership, this activation allows Chunky to connect with the gaming audience and offer an innovative brand interaction."

The Chunky FuelUp Tournament can be launched through the 12-digit island code in Fortnite Creative; 4261-7980-7840. Once accessed, players will enter the Chunky FuelUp Plaza and explore different areas of the aptly named ' Chunky Bowl' Stadium, including a tailgate area and VIP section. The Chunky Fortnite Creative build was developed in partnership with Spark Foundry, Campbell's media agency of record, Beyond Creative, a Fortnite Creative developer studio, and features Fortnite Creative.
Players need to be aged 18+ to be eligible to play and compete for prizes including signed NFL merchandise, tickets to 2023 NFL games, a shoutout from Nickmercs, and the ultimate glory of being crowned the Chunky MVP. The FuelUp Tournament's qualifying rounds begin on January 12 through February 3 . Participants share their high scores on ChunkyGaming.com during the qualifiers to be eligible for prizes and the finale. The top scoring players that have made it to the finale will compete in a live event on February 8 that will be streamed by Nickmercs (Twitch.com/Nickmercs) channel. The Chunky FuelUp Tournament will be available to play within Fortnite Creative mode across PC, Playstation, Xbox, Nintendo Switch, and Android. See here for an example of game play and key visuals.
NO PURCHASE NECESSARY TO ENTER OR WIN AND NEITHER A PURCHASE NOR PAYMENT WILL INCREASE YOUR CHANCES OF WINNING. Contest is open to all legal residents of the fifty (50) United States including the District of Columbia , eighteen (18) years of age or older at the time of entry. The Contest begins on January 12, 2023 , at 12:00 AM ET and ends February 3, 2023 , at 11:59:59 PM ET .  Void where prohibited. To enter and for prize details and full Official Rules visit ChunkyGaming.com
For more than 150 years, Campbell (NYSE: CPB ) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, Campbell generated fiscal 2022 net sales of nearly $8.6 billion . Our portfolio includes iconic brands such as Campbell's, Cape Cod , Goldfish, Kettle Brand, Lance, Late July, Milano , Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder's of Hanover , Swanson and V8 . Campbell has a heritage of giving back and acting as a good steward of the environment. The company is a member of the Standard & Poor's 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo .
Beyond Creative specializes in creating virtual worlds for brands within Fortnite Creative. Beyond Creative has successfully worked with brands to create over 25+ customized experiences that promote their clients' brand and engage their target audience through branded games, virtual environments, and interactive in-game events. These virtual worlds provide a unique and memorable experience for players while showcasing the clients' brand. The team of skilled designers and developers at Beyond Creative have the tools and expertise to help clients stand out within the Fortnite community and achieve their goals.
Contact Information
Casey Keshner
Campbell Soup Company
717.395.1642
[email protected]
Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/campbells-chunky-enters-the-metaverse-with-fortnite-creative-and-introduces-the-chunky-fuelup-tournament-301720122.html
SOURCE Campbell's
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