SCIPLAY TAPS RAIN THE GROWTH AGENCY FOR QUICK HIT SLOTS CAMPAIGN FEATURING ACTOR JERRY O'CONNELL – Investing News Network
"Winning Day" campaign brings the Vegas casino experience to mobile
Rain the Growth Agency the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with SciPlay to launch the gaming leader's new Quick Hit Slots app campaign with actor and television host Jerry O'Connell as spokesperson. The "Winning Day" campaign launches on January 23 and brings the excitement of authentic Las Vegas slot machines to users from coast to coast. The campaign builds upon the strong momentum of Quick Hits Slots as one of the fastest growing social casino slot games of 2022.
The campaign features multiple linear TV and OTT spots with O'Connell appearing on a bright, vibrant Quick Hit Slots -branded Vegas Strip and content for digital and in-app assets. He touts the thrilling free-to-play app experience that provides users with daily bonuses and prizes, including a 6-million-coin bonus for new users that download the game.
"I have dedicated my life's work to entertainment. This collaboration with SciPlay is a natural extension of my passion for sparking excitement and fun for people everywhere," O'Connell said. "I thoroughly enjoyed bringing Quick Hit Slots and the Vegas experience to life through these commercials. It has been a real pleasure working with SciPlay, and I can't wait to see how the campaign resonates with their players!"
SciPlay, a leading publisher of mobile games, partnered with Rain the Growth Agency based on their proven track record using data to develop innovative, integrated campaigns. The agency led media planning, media strategy, creative strategy and production, as well as ongoing analytics support. Through the agency's data-driven approach, YouGov consumer intelligence was cross-referenced with a comprehensive list of celebrities indexed by customer sentiment to pinpoint the ideal spokesperson aligned with the Quick Hit Slots target audience.
"Partnering with an industry leader that also values data-driven strategies enabled us to deliver a strong audience-first campaign that will drive app downloads and elevate the SciPlay brand," said Sue Collins , Chief Client Officer at Rain the Growth Agency.
Quick Hit Slots includes many popular Vegas casino slot machines like Zeus, Dragon Spin, 777, Monopoly, Fireball, Lock it Link, Cash Spin, Quick Hit Platinum, and more.
Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, we have been scaling businesses such as Peloton, Chewy, Wayfair, Headspace, Humana, USAA, 23andMe, SimpliSafe and 1-800 Contacts. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal , our agency has grown to 250 employees nationwide.
SciPlay Corporation (NASDAQ: SCPL) is a leading developer and publisher of digital games on mobile and web platforms. SciPlay currently offers social casino games Jackpot Party® Casino , Gold Fish® Casino , Quick Hit® Slots , 88 Fortunes® Slots , MONOPOLY Slots , and Hot Shot Casino® , casual games Bingo Showdown ®, Solitaire Pets™ Adventure , and Backgammon Live and a variety of hyper casual games such as Rob Master 3d™, Deep Clean Inc.™ and Oh God™. All SciPlay's games are offered and played on multiple platforms, including Apple, Google, Facebook and Amazon. In addition to developing original games, SciPlay has access to a library of more than 1,500 real-world slot and table games provided by Light & Wonder, Inc. and its subsidiaries. For more information, please visit SciPlay.com .
All ® and © notices signify copyrights owned by and/or marks registered in the United States by SciPlay Games, LLC, LNW Gaming, Inc. or their respective affiliates.
Media Contact Information:
Director of Marketing
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SOURCE Rain the Growth Agency
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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.
Watch the launch trailer here .
" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."
" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."
The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before – animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.
COLLECT ICONIC CHARACTERS IN GAME
Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.
RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.]
Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.
In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.
EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT
Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!
Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.
Visual assets for the game, including key art and logos, can be found in the online press kit .
ABOUT EAST SIDE GAMES GROUP
East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .
Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .
ABOUT NBC'S THE OFFICE
Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.
Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS
Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.
SOURCE East Side Games Group
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Search For Animera launching on ImmutableX will be a gamechanger for web3 users, offering a AAA-level game with seamless NFT minting and trading, backed by Ethereum 's native security
– The development team behind web3-native massively multiplayer online role-playing game (MMORPG) Search for Animera today announces its launch on ImmutableX the preferred platform for building and scaling web3 games on Ethereum .
By partnering with ImmutableX and leveraging its platform for the project's infrastructure, Animera developers can ensure that players can enjoy the convenience of high-speed transactions and zero gas fee minting and trading combined with the robustness of Ethereum 's native security. The developers will also benefit from Immutable's ZK (zero-knowledge) scaling solution, which has been in production for over two years, allowing them to focus on delivering a well-rounded and refined end product to audiences.
Andrew Sorokovsky , VP Global Business Development at Immutable, said, "We're dedicated to finding the most innovative games to collaborate with to enhance and broaden our web3 ecosystem. Our goal is to bring cutting-edge gaming experiences to players worldwide, and partnerships with projects like Search for Animera bring us closer to achieving that. By seamlessly blending AAA gaming with the speed and scalability of blockchain technology, we're unlocking a world of new possibilities for gamers in the years to come."
Search for Animera is a next-generation AAA interplanetary conquest, exploration, and MMORPG. Set in a far-away galaxy, the game tells a cosmic tale of exploration, conquest, and colonization of unique planets, new life forms, and immense resources — all presented within a graphically superior, highly engaging game environment.
Within Animera's vast universe, players will explore and colonize the Nubera galaxy, full of unique planets and lifeforms; navigate the challenges of an inter-species battle in space; and experience a thriving player economy in an ever-expanding sandbox, all while teleporting into deep space and immersing themselves in a mixture of procedurally generated and handcrafted worlds. There will be three distinct game modes to choose from, each catered to specific personas, including Explore Mode, Story Mode, and Star Siege Mode.
Animera was built from the ground up on Unreal Engine 5 by a team of veteran game developers, marketers, and smart contract builders. Prior to working on Animera, co-founder and production lead Thomas Dimi spent a six-year stint contracting for Konami Gaming on franchises, including Metal Gear Solid and Pro Evolution Soccer, while co-founder Adil Khan , spent a decade focused on digital marketing strategy, performance marketing and analytics, mainly at Wunderman Thompson.
Designed to be as accessible to mainstream gamers as possible, the game leverages Magic Link , a set of tools available on ImmutableX that allow developers to make web3 onboarding frictionless, secure, and non-custodial. Magic Link enables seamless onboarding of crypto -nascent web2 gaming audiences by offering a much simpler UX. Users can initiate gameplay by simply logging into their game client, while the tool automatically creates a fully integrated, non-custodial web3 wallet for them.
Leveraging this tech, Animera will be able to offer players true ownership over their assets, as well as the ability to be more directly involved in the creation of new content. This puts the power back into the player's hands and overhauls the microtransaction model of releasing new content that has long frustrated many gamers.
"I believe the pesky prerequisites to actually play most current Web3 games, including gas fees, additional crypto -specific know-how, and glacial transactions, have over-complicated the web3 gaming experience. We're super excited to be partnering up with ImmutableX, a protocol with a very similar ethos as ours, to change this, and take gamers back to what truly matters — the pure and simple thrill of actual, engaging gameplay," said Adil Khan , Search for Animera co-founder and chief growth officer.
In Q1 2023, Search for Animera will also launch its Genesis Character NFT collection on ImmutableX, consisting of ownable in-game characters, each belonging to unique factions from the game's escapist lore, and equipped with customisable cosmetic enhancements, skins, ships, and more. These NFTs will carry the additional perks of early access to the alpha and beta versions of the game, and while the game is free-to-play, Genesis Character Collection NFT holders will have exclusive access to its Story mode gameplay.
Search for Animera will soon reveal its whitelisting experience, Program X, aimed at selectively onboarding quality players and contributors, including gaming guilds, influencers, DAOs, and enthusiastic gamers, into its community.
Players can also look forward to a public beta test of the PvP gameplay, with a full release of the game coming by the end of 2024. Additionally, in Q2, the Search for Animera team plans to release their native token, ANIM, on both centralized and decentralized exchanges.
Immutable is powering the next generation of web3 games through ImmutableX – the leading developer platform for building and scaling mainstream-ready web3 games on Ethereum , entirely carbon neutral and gas-free.
ImmutableX offers unparalleled support to launch a successful web3 game on Ethereum . SDKs and APIs make adding NFT functionality to a game seamless and easy, the wide ecosystem of products and partners manage all blockchain infrastructure needs, and the ImmutableX Global Order Book generates real liquidity for assets.
Today, many world-class web3 games are built on ImmutableX including Gods Unchained, Guild of Guardians, Illuvium, Embersword, Planet Quest and many more.
Join the Immutable community on Discord , Reddit , Twitter , Instagram , Telegram and Youtube
About Search for Animera
Full of unique planets and lifeforms, Search for Animera is a next-generation AAA interplanetary conquest, exploration, and NFT-crafting MMORPG being built on Unreal Engine 5 and deployed on a blockchain network. Explore and colonize via strategic gameplay supported by a thriving in-game economy set in an ever-expanding sandbox of procedurally generated and handcrafted worlds — all in the Search For Animera.
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Be the last player standing to win it all or dive into delicious doom
Frank's RedHot, the #1 hot sauce in the world* and a brand best known for spicing up game day foods, is kicking off its very own game in Fortnite, 'The Floor is Flava,' on January 30 . 'The Floor is Flava,' a flavour-packed version of Fortnite's Floor is Lava challenge that is inspired by the classic kid's game, is set on an immersive chicken wing-shaped island and centres around a volcano that spews Frank's RedHot sauce (a.k.a. flava, because Frank's + Lava = Flava!) everywhere.
"Last year, Frank's created the first-ever edible NFT made from Buffalo wings. In 2023 we go further, combining iconic game day foods with one of the world's most popular multiplayer online games, Fortnite," said Tom Rowe , Director, Global Digital Experiences at McCormick. "Whether you're watching IRL or playing virtually, Frank's brings the perfect blend of flavour and heat to the Big Game and gaming."
During game play, users navigate unfamiliar terrain: beaches, forests, and a ruined city, each offers RedHot-themed elements to climb higher up Mt. Frank. Players can jump on stone statues of iconic game day foods, use chickens as jetpacks, and play defense with RedHot sauce launchers and chiller grenades. Frank's fans will discover other brand-inspired game elements, like the Tender Defender skin, Chili Chugs for speed boosts, and a hidden temple at the heart of the volcano. Plus, seasoned Fortnite players may also spot favourite past characters hidden within the game, like Beef Boss and Tomatohead. Frank's RedHot has even tapped some of Fortnite's top gamers like Ali-A, SushieBae, SypherPK, Typical Gamer, and Zemie to take on the challenge and get fans diving into delicious doom.
Frank's RedHot first entered the metaverse when it launched the first-ever "edible NFT" and spoof cryptocurrency "Bonecoin" to celebrate Buffalo wings ahead of the Big Game. Now in 'The Floor is Flava,' Frank's aims to reach a new audience of sauce lovers with their most virtual and immersive experience to-date. Launching ahead of the most anticipated weekend in football, Frank's will also be celebrating by partnering with local commerce platform DoorDash to deliver free wings** to fans across the U.S. and Canada .
Visit Franksredhot.com/floorisflavaca on January 30 for the Island Code to play the Floor is Flava in Fortnite Creative Mode. Fortnite can be played for free on Playstation, Xbox, Switch, Android, PC, and cloud-based game streaming services. Stay tuned for additional information on the DoorDash promotion, announcing soon.
*Source Euromonitor International Limited; based on custom research conducted July 2022 for volume sales (ounces/ml) in 2021 through all retail channels. Hot sauce is defined as a purely liquid spicy table sauce/condiment with vinegar as a substantial ingredient. Excludes chili pastes.
*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
**Delivery and service fees will apply to all orders.
It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank's RedHot adds the perfect blend of flavour and heat to your favourite foods. Frank's Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit www.FranksRedHot.com for more information and recipes.
Frank's is one of McCormick & Company's (MKC) brands. With over $6 billion in annual sales across 170 countries and territories, McCormick is a global leader in flavour. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavour. McCormick envisions A World United by Flavour where healthy, sustainable, and delicious go hand in hand.
SOURCE Frank's RedHot Canada
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Syntech a leading brand of electronic accessories market, showcased its latest offerings and announced its global expansion plans at the CES 2023, drawing strong attention from consumers, collaborators, and media. The company's focus on user experience, aesthetic design, and environmental sustainability set the stage for the introduction of a new era of accessories.
The highlights of the Syntech booth at CES was their gaming series, which received excited feedback from visitors. The VR Head Strap with Battery Pack and Steam Deck Multifunctional Docking Station were particularly popular, with global visitors expressing interest and engaging with the brand's founder to discuss the needs of gamers and their hopes for future gaming products.
In 2023, Syntech will keep expanding its focus to the interactive entertainment and office sectors. The upcoming spring new products conference will feature a camera and microphone with structural innovations and LED lighting effects. The camera is designed to provide better design and quality options for customers in the remote office market, while the microphone is tailored to meet the needs of new live gaming scenarios and business environments. This entry into the interactive entertainment and office space by Syntech will bring a new consumer experience.
As the company expands into new markets, Syntech is dedicated to providing the best possible global consumer experience. The company places a strong emphasis on the consumer experience and is committed to continuously improving it. Syntech will be expanding into Europe , the Middle East , and East Asia in 2023, enabling consumers around the world to experience Syntech's superior product design and process aesthetics. "We understand that to meet the needs of our customers, it is important to not only improve product design but also enhance the overall user experience. We are constantly seeking feedback from our global customers and using it to inform our product development," said Edward (Weiran), founder of Syntech.
For more information about Syntech and its revolutionary new products, please visit https://syntechhome.com/
Syntech is a leading brand of electronic accessories, with a focus on innovative design and exceptional performance. Established in 2017 and headquartered in the technology hub of Shenzhen , the company's mission is to enhance the user experience of digital content through its products. Syntech has a rapidly expanding presence in over 80 countries and is committed to becoming a globally recognized brand.
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New capabilities enable users the ability to solve their problems instantly through self service or by connecting them with an agent
Helpshift the established leader in in-app customer service and user support for mobile-first brands, recently acquired by Keywords Studios, announced today that the company has been awarded a patent for its innovation breakthrough in mobile app support. With Helpshift's patented technology, consumers can use their mobile phone as a bridge to conveniently secure customer service for console gaming, TV set tops, and real world environments.
This patent is based on Helpshift's APIs that brands can use with their console game, TV set top or a real-world object (such as a hotel kiosk, an item in a store, or a shipment that is received in the mail). The Helpshift APIs will capture any contextual information for the customer and will generate a secure QR code and a secure URL link for customer service. This link is then used by the consumer with a mobile device to start a personalized support experience that preserves the initial context – saving time and improving efficiency at each step of the customer support journey.
Customer support is shifting toward conversational AI and automation to streamline processes, reduce wait times, and improve the efficacy of customer support agents. Customer expectations for support are also changing fast, with the customer experience becoming a key driver of brand loyalty: 72% of shoppers expect virtual assistance to become more common, 1 65% of U.S. customers say that a positive experience with a brand is more influential than good advertising – and 32% of all customers would stop doing business with a brand they loved after just one bad experience. 2
Although conversational AI and automation has become more prominent in web chat tools and within mobile applications, the market has been missing these enhancements on gaming consoles and within physical environments. Helpshift's patented QR Code support capability now brings self-service to these experiences. Users can scan the QR code and be directed to one of three experiences (based on how the brand wants it set up): instant self-help, an automated chatbot, or even messaging with an agent.
This patent is recognition that Helpshift's technology is opening new possibilities for customers to receive new, immediate, personalized customer support experiences. By bridging the gap between the brand's mobile app and the customer's physical environment, game developers, retail, and hospitality brands can unlock creative ways to deliver support and engage with customers.
Gameloft, an international developer and publisher of games for all digital platforms, is one of the first Helpshift clients to implement this patented technology.
"This solution came at a perfect time for us, because we were planning several console focused releases. So far, we've tested it on a couple of our on-going projects and we are very pleased with the results," said Anna Yangolenko , Customer Care R&D Coordinator, Gameloft. "We saw significant improvement across all of our main KPIs, CSAT being one of the most important and biggest improvement areas. We are planning to implement this solution in all of our main games."
"Helpshift is already powering mobile support on over 4B devices today, and this patent helps further our momentum to provide these same tools to console gaming, TVs and into the real world," said Erik Ashby , Head of Product at Helpshift.
Here are a few key examples of how Helpshift's patented customer support experience can open new opportunities for better customer service – in-app and in real life:
Customer support is becoming a make-or-break moment for building customer loyalty (or suffering customer attrition). With Helpshift's patented technology, brands can provide customers with context-aware, secure support that bridges the gap between mobile apps and the real world.
"People are using mobile apps for more of their everyday shopping and as an extension of their real-world experiences, and they are demanding a higher level of customer support that bridges the gap between mobile and real-life," said Eric Vermillion , CEO of Helpshift. "Brands need to seize this opportunity and provide a seamless, player-focused, mixed-world experience that engages people wherever they are, with the right support, in a way that shows consumers that you are looking out for them."
To learn more about Helpshift's patented QR code generator, please visit:
1 Appnovation, "Digital Innovation for the Experience Economy."
2 PwC, "Experience is Everything. Here's How to Get it Right."
Helpshift is a consumer-first digital support platform for innovative companies dedicated to happy customers.
Conversational AI, automation, and segmentation guide customers through a personalized Modern Support Journey to quickly resolve their problems across immersive channels like mobile apps, console, and the metaverse.
With Helpshift's customizable tools, support teams yield ROI, faster resolution times, and higher CSAT within weeks. To learn more about Helpshift, visit helpshift.com .
Carolyn Adams , [email protected]
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The upcoming free to play strategy game, Battle of Kingdoms, is currently accepting players for Closed Beta testing, and is offering a limited edition NFT & other rewards for those who join in.
Players can apply to join the Closed Beta by visiting 5×5 Gaming on Twitter, Facebook, or their website and filling out this form .
Battle of Kingdoms is a free to play strategy game that combines the best elements of Auto-Chess and Card Collecting Games with an accurate historical theme that allows you to play, collect, and battle, completely for free. Progress through a challenging historical campaign, join a guild, and compete with other players in multiple PvP and co-op modes to earn more warrior cards and currency that will open up new options and features.
Launching in Closed Beta, Battle of Kingdoms will be fully released on mobile devices in Q2 2023.
About the game:
Travel around the world and throughout time as you take part in epic battles from history, leading units of all cultures as you learn the history of warfare from 10,000 B .C. all the way up to the 1800s.
Take part in competitive multiplayer with a variety of game modes, including team battle and free for all.
Find out your unit's strengths, weaknesses, and history as you collect more units to lead in battle!
Use unit and culture synergies to make your army even more powerful!
Watch the battle unfold in autochess style gameplay.
Build your warriors for battle, or to trade on the marketplace.
All the facts about Battle of Kingdoms
About 5×5 Gaming:
Led by CEO and founder Deniz Gezgin , 5×5 Gaming's team is composed of industry veterans from all over the world. With over 100 years of experience in game development combined, 5×5 Gaming is breaking out with "Battle of Kingdoms" a free to play strategy backed by investors from 5×5 Gaming is backed by games and crypto industry experts, such as Com2uS,1Up Ventures, Dialectic Capital Lucid Blue Ventures, Co-Founders of The Sandbox and YGG.
Press inquiries : [email protected]
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SOURCE 5X5 Gaming
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InfiniMerge combines simple mechanics and straightforward progression with Web3 elements like digital collectibles and play-to-own rewards
InfiniGods, the innovative Web3 gaming studio founded by social and mobile industry veterans, today announced the public launch of InfiniMerge a free-to-play merge game set in an ancient Greek landscape with a focus on building and adventure.
InfiniMerge is the first game from InfiniGods , which launched last year with $9 million in seed funding from Pantera Capital , Framework Ventures and Animoca Brands . InfiniGods is led by co-founders Owen O'Donoghue , former Director of Gaming at Facebook, and Damon Gura , former CEO and board member at DGN Games.
Since coming out of beta, InfiniMerge has attracted more than 1,000 players with an impressive day-one retention rate above 40% percent and a day 7 retention rate of 10%. The InfiniGods team has observed much higher retention rates than similar puzzle games, with NFT holders in particular playing more often than non-NFT holders.
InfiniMerge is a fresh take on casual puzzle games inspired by Candy Crush, Triple Town and City Block. With InfiniMerge, players are given new levels inspired by the legends and characters of a particular mythos.
"Merge games are popular for their simple mechanics and straightforward progression, and InfiniMerge combines all this with Web3 elements like digital collectibles and play-to-own rewards," said Damon Gura , Co-Founder and CEO of InfiniGods. "We believe that Web3 gaming will only reach its potential if games are fun and accessible, and that's the objective we've sought to achieve with InfiniMerge."
Early metrics show that gamers who participated in InfiniGods' recent Elder Gods NFT drop have a higher return rate than non-NFT holders. These players have used their 'God Powers' more than 2,000 times in two weeks in the InfiniMerge universe, with usage increasing over time as more players understand the in-game value of digital collectibles. Players can also generate their own in-game power ups (followers) and either use them for their own gameplay or trade them with other players in the game. This in-game, player-driven economy has already seen over 100 NFTs minted and sold in the first two weeks as players either play to earn or play for fun.
InfiniMerge also benefits from the instant feedback loop that's become a unique advantage of Web3 gaming. A dedicated Discord support channel has helped InfiniGods developers identify bugs and implement quick improvements based on community feedback.
"In Web2 gaming, community feedback can take months or even years to implement. Now in the Web3 era, we can instantly iterate on games based on real-time feedback from players, which is a huge advantage for community-building in the metaverse," said Owen O'Donoghue . "Detailed feedback from InfiniMerge players has allowed us to rapidly enhance gameplay, and we look forward to leveraging this killer feature to continue upgrading the user experience."
To further engage a diverse audience of Web3 gamers, InfiniGods recently introduced Community Merge , selecting one popular project per calendar quarter to be developed as an interactive, playable experience on InfiniMerge by leveraging their existing assets. Its first playable Community Merge level is called Wolf Game .
InfiniGods develops fun, free-to-play Web3 games centered around ancient mythologies and civilizations. The company's mission is to make Web3 gaming accessible and enjoyable for everyone while giving people the opportunity to own their in-game assets and boosting the player-owned economy. InfiniGods allows players to win valuable gameplay rewards, like power-ups and boosts, simply by participating and leveling up. The scarcity of digital collectibles shapes gameplay by enabling unique actions and rewards.
To check out InfiniMerge, please click here . The game is available on desktop, with full mobile support coming later this year.
Founded in 2022, InfiniGods is a blockchain gaming studio with a suite of fun free-to-play Web3 games centered around ancient mythologies and civilizations. Developed by veterans in the mobile and social gaming space, InfiniGods unlocks the true potential of blockchain technology by easing the barrier to entry for casual gamers and creating an ecosystem where owned assets are interoperable across its suite of games. For more information, visit infinigods.com .
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