Snapchat ranks high on UK's most deleted apps – Punch Newspapers – Punch Newspapers

Snapchat ranks high on UK's most deleted apps – Punch Newspapers – Punch Newspapers

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Snapchat is the most deleted application in the United Kingdom, a report by Bespoke Software Solutions has revealed.
According to the report, for every 100,000 UK Snapchat users, 971 searched how to delete the app. The Bespoke Software Solutions report analysed the most popular apps of 2021 and cross-referenced it with monthly user data for each app and how many times people search for queries related to deleting the apps, based on info from analytics tool, AHREFS.com.
Telecoms.com said, “Based on that methodology, Snapchat is apparently the app most Brits want to delete, with 971.64 ‘how to delete’ searches per 100,000 users.
“Here’s the top ten list: Snapchat – 971.64 delete searches/100,000 users; Instagram – 917.31 delete searches/100,000 users; Twitch – 270.83 delete searches/100,000 users; Facebook – 141.16 delete searches/100,000 users; Google Meet – 133.33 delete searches/100,000 users; Twitter – 63.78 delete searches/100,000 users; Zoom – 48.41 delete searches/100,000 users; WhatsApp – 31.81 delete searches/100,000 users; Netflix – 26.27 delete searches/100,000 users; Disney+ – 16.17 delete searches/100,000 users.”

The report didn’t feature TikTok, whose ad revenues will surpass those of Twitter and Snapchat combined this year, according to research from Insider Intelligence.

Insider Intelligence Analyst, Debra Williamson, said, “TikTok’s user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary.
“It has moved well beyond its roots as a lip-syncing and dancing app; it creates trends and fosters deep connections with creators that keep users engaged, video after video.”

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