Super Fantasy Soccer hits the top spot for Low6 and Sportsbet – European Gaming Industry News

Super Fantasy Soccer hits the top spot for Low6 and Sportsbet – European Gaming Industry News

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Low6, the award-winning global leader in sports gamification, has launched a game with Sportsbet, part of Flutter Entertainment plc and the market leader in online sports betting across Australia, for the World Cup.
Super Fantasy Soccer, which has launched as the partnership’s first game, is a spin-off of the hugely successful UltimateFan franchise. Within 36 hours of its release it has already topped the charts becoming No.1 Top Free Apps in Sports on the App Store in Australia.
The innovative whitelabel game issues and rewards players with  ‘packdrops’ which reveal athletes and team cards to create lineups for each World Cup contest. With points being earned from the real-life performances, players compete on a global leaderboard to win a $50,000 prizepool every gameweek as well as the ability to create and join Invitational Leagues to compete against their friends, family and colleagues. Sportsbet’s live odds are also integrated into the gameplay to further enhance the experience.
UltimateFan has already proved to be a huge hit for Low6 with over 200,000 Installs for the game to date. Launched initially for the Euro 2020 soccer tournament, within weeks of the English Premier League season starting it had become the Number One Top Grossing Sports App in the UK and the No.2 Most Downloaded UK Sports App. With franchised games for the NFL Cincinnati Bengals, Jacksonville Jaguars and LA Chargers, it scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “B2B Fantasy & DFS Supplier” at the EGR B2B Awards 2022.
Jamie Mitchell, Low6 CEO comments “We’re very proud to be working with Sportsbet and excited to help them continue to grow their market-leading position in Australia with innovative gamification. Given the success of UltimateFan, we’re confident that our leading sports products will acquire new Sportsbet users on mass as well as increasing daily active users throughout the World Cup and beyond.”
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Low6, the award-winning global leader in sports gamification, has launched a game with Sportsbet, part of Flutter Entertainment plc and the market leader in online sports betting across Australia, for the World Cup.
Super Fantasy Soccer, which has launched as the partnership’s first game, is a spin-off of the hugely successful UltimateFan franchise. Within 36 hours of its release it has already topped the charts becoming No.1 Top Free Apps in Sports on the App Store in Australia.
The innovative whitelabel game issues and rewards players with  ‘packdrops’ which reveal athletes and team cards to create lineups for each World Cup contest. With points being earned from the real-life performances, players compete on a global leaderboard to win a $50,000 prizepool every gameweek as well as the ability to create and join Invitational Leagues to compete against their friends, family and colleagues. Sportsbet’s live odds are also integrated into the gameplay to further enhance the experience.
UltimateFan has already proved to be a huge hit for Low6 with over 200,000 Installs for the game to date. Launched initially for the Euro 2020 soccer tournament, within weeks of the English Premier League season starting it had become the Number One Top Grossing Sports App in the UK and the No.2 Most Downloaded UK Sports App. With franchised games for the NFL Cincinnati Bengals, Jacksonville Jaguars and LA Chargers, it scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “B2B Fantasy & DFS Supplier” at the EGR B2B Awards 2022.
Jamie Mitchell, Low6 CEO comments “We’re very proud to be working with Sportsbet and excited to help them continue to grow their market-leading position in Australia with innovative gamification. Given the success of UltimateFan, we’re confident that our leading sports products will acquire new Sportsbet users on mass as well as increasing daily active users throughout the World Cup and beyond.”
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BlueBet Holdings has appointed Tony Thomas as Australian chief marketing officer.
Thomas brings more than 20 years’ experience as a marketing & digital executive in industries including media, tech, entertainment, food & beverage and retail. For the past three years, Thomas has been consulting to Australian businesses developing and implementing brand and acquisition strategies, delivering strong growth across multiple tech sectors.
Prior to this, he spent nine years as the chief marketing and digital officer at Nova Entertainment where he was responsible for digital marketing and brand strategy. During his time at Nova, Tony led the marketing and digital teams through significant growth to become the number one radio network in Australia and was instrumental in supporting the business in tripling its earnings.
Before joining Nova Entertainment, Tony held several senior marketing roles, including marketing director at Pepsico International and head of media and advertising at Coles where he oversaw many iconic campaigns, including the “Down Down” campaign.
BlueBet CEO Bill Richmond said: “Tony is a world-class marketer that thinks differently, and we’re delighted to be bringing his expertise, drive and track record of supporting growth to BlueBet.
“Tony has developed and executed some of the most recognisable campaigns in this market over the past 20 years and importantly built teams and cultures that align with BlueBet’s values and disruptor mentality. Tony is bringing a strong strategic mind to the Company and has some exciting ideas about how we can take our brand and proposition to the next level.
“Tony understands that BlueBet is a challenger brand with a unique proposition and appeal to Australian punters and we think his expertise and vision will make a real impact to our business. As BlueBet continue to grow, we are very confident Tony will add to the strength of our great team.”
Thomas said: “It’s such an exciting time for BlueBet, as it experiences strong growth in the market, and I’m looking forward to helping it accelerate its growth agenda, disrupt the market, and continue to take market share.
“There is a real challenger brand mentality at BlueBet, filled with smart and passionate people, and this is exactly the sort of business I love being part of. As a challenger brand, we need to work faster and smarter and create big, impactful ideas that cut through in a competitive market.
“Australians have lots of choice when it comes to punting so creating an Australian brand that Aussie punters love is important. The BlueBet team has done an outstanding job and have a ton of industry knowledge and I’m excited to be joining such a high performing and passionate team.”
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Aristocrat Leisure Limited announced that Ms Sally Denby has been appointed Chief Financial Officer of the company, effective immediately and subject to the receipt of necessary regulatory pre-approvals.
Ms Denby was promoted to Aristocrat Deputy Chief Financial Officer in February 2022, after serving seven years in senior finance leadership roles in the company.  Prior to joining Aristocrat, Ms Denby led finance teams at Nine MSN and GE, the latter across both Australian and European business units.
Aristocrat CEO & Managing Director Trevor Croker said “I am thrilled to appoint Sally Denby as Chief Financial Officer of Aristocrat and welcome her to our executive leadership team.  Over her successful career at Aristocrat, Sally has proven to be an outstanding enterprise leader and a trusted finance partner.  Sally’s cultural impact, deep engagement with our operating businesses and understanding of our obligations as an ASX listed company further add to her credentials.
“In particular, as Deputy Chief Financial Officer, Sally has worked effectively with myself and our leaders in supporting the execution of our growth strategy and ensuring seamless continuity post the departure of our previous CFO in April.  A comprehensive global search identified Sally as the best candidate to step into the role, at this exciting time in Aristocrat’s growth journey.
“I congratulate Sally on her appointment and look forward to her ongoing contribution to Aristocrat” Mr Croker concluded.
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