Target Black Friday Deals: Best 13+ Early Deals, Including Drops on Pixel, Xbox, and PlayStation – The New York Times

Target Black Friday Deals: Best 13+ Early Deals, Including Drops on Pixel, Xbox, and PlayStation – The New York Times

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Target devotees, rejoice: Big Red has finally joined the Black Friday fray. We’re already tracking deals on Apple gear, the latest smartphones, vacuums, video game consoles and accessories, and toys. But is it worth your time to look at Target over other retail juggernauts?
One of the biggest reasons we always give attention to Target’s sales is that RedCard holders can save an additional 5% and get free shipping on most items. Although that isn’t a huge amount saved, every dollar counts these days, and you get more value out of price matches. Target’s holiday policies state that the retailer will match any prices that are further reduced on items purchased from Target between Thursday, October 6, and Saturday, December 24 (with certain exceptions like Target Circle offers and clearance items). We’ll see even more deals and better sale prices throughout Black Friday and Cyber Monday, but for everyone trying to avoid the rush, these are the best deals we’ve found so far.
Target has offered early standout sales on Apple gear. Though the price drops on some of Apple’s newly released devices are relatively small, these are the lowest prices we’ve seen.
Apple Watch Series 8 (41 mm, GPS) — Upcoming Pick
Target deal price: $350; street price: $400
What we like: Same great features as in the Series 7. New features include crash detection, faster processor, watchOS 9, and a temperature sensor.
Other things to know: Still in testing but likely to be our new top pick. Best if you’re upgrading from an older watch (Series 4 or earlier) or a first-time Apple Watch buyer. Multiple colors available, 41 mm screen.
Read our review of the best smartwatch for iPhone owners.
Apple iPad mini (6th generation, 64 GB) — Another Good Option
Target deal price: $400; street price: $460
What we like: Excellent device if you need or want a small tablet with a faster processor and a more modern design.
Other things to know: Smaller version of the 4th-generation iPad Air. Good for those with smaller hands who want to watch videos, play games, doodle, or chat. Wi-Fi enabled, 64 GB of memory.
Read our review of the best tablets.
Target’s Xbox deal is our favorite console deal of the season so far, and PlayStation accessories like the DualSense controller are also on sale.
Microsoft Xbox Series S Holiday Console + $50 Target Gift Card — Also Great
Target deal price: $250; street price: $340
What we like: Small, light, and can play current-generation games. Backward-compatible with a library of older games. Supports 4K media streaming. More affordable than the Series X. Comes with $50 Target Gift Card.
Other things to know: 512 GB built-in storage; can add an external hard drive for more space. Lacks a disc drive. Weaker graphics card means most games display at a native 1080p or 1440p.
Read our review of the best game consoles.
Microsoft Xbox Wireless Controller (black or white) — Top Pick
Target deal price: $40; street price: $50
What we like: Smooth and responsive buttons. Comfortable and familiar design. Offers built-in Windows compatibility. Works with nearly any game that supports a controller. Lets you choose between connecting wirelessly via Bluetooth or wired via the USB-C port.
Other things to know: Requires AA batteries or an add-on rechargeable battery pack for wireless play. Nearly identical to the older Xbox One controller. Available for $40 in black or white.
Read our review of the best PC gaming controller.
Sony DualSense Controller (PS5) — Another Good Option
Target deal price: $50; street price: $70
What we like: Comfortable to hold. Headset jack works with PC when connected via USB-C port. Available in a wide range of colors.
Other things to know: Larger and more expensive than the DualShock 4. Windows compatibility can be hit-or-miss. RedCard holders save an extra 5%.
Read our review of the best PC gaming controller.
Google launched its early Black Friday sale on November 17, with Target and other retailers jumping to match the prices.
Google Pixel 6a (Unlocked, 128 GB) — Budget Pick
Target deal price: $300; street price: $380
What we like: Previous-gen flagship processor. Latest Android software. Excellent screen. Good battery life. Camera that rivals those of phones costing twice as much.
Other things to know: Lacks wireless charging. Cheaper build and smaller display (6.1 inches) than the Pixel 6. The Pixel 7 is now available, but no 7a has been released yet.
Read our review of the best Android phones.
Google Pixel 7 (Unlocked, 128 GB) — Top Pick
Target deal price: $500; street price: $600
What we like: Offers the best version of Android, with guaranteed security updates through fall 2027. Best Android smartphone camera we’ve ever tested. Excellent build quality and more affordable than comparable models.
Other things to know: It’s hard to find negative things to say about the Google Pixel 7, but there’s no optical-zoom camera, and the fast-charging speeds are underwhelming.
Read our review of the best Android phones.
Google Pixel 7 Pro (Unlocked, 128 GB) — Upgrade Pick
Target deal price: $750; street price: $900
What we like: Takes the amazing Pixel 7 and adds a bigger, better OLED screen and a zoom camera—and it’s still cheaper than the competition.
Other things to know: The value isn’t quite as strong as with the Pixel 7. Still a capable phone with excellent software and five years of update support.
Read our review of the best Android phones.
Target is offering a selection of on-sale toys from Melissa & Doug, a brand that has long been a Wirecutter fave. Here are some of the best deals we’ve found.
Melissa & Doug Scoop & Stack Ice Cream Cone Playset (28-piece) — Staff Favorite
Target deal price: $22; street price: $45
What we like: Pretend spoon-and-serve ice cream set with a magnetized scooper. Satisfyingly realistic feel.
Other things to know: Set includes 28 pieces. Recommended for kids between 3 and 6. Opt for store pickup to avoid shipping fees. RedCard holders save an extra 5% and get free shipping.
Read our review of the best gifts for toddlers.
Melissa & Doug Deluxe Puppet Theater — Our Pick
Target deal price: $59; street price: $80
What we like: Wooden construction. Great outlet for creativity. Colorful design.
Other things to know: Testers found that individual puppets may get more use than the theater itself. RedCard holders save an extra 5%.
Read our review of the best gifts for toddlers.
Vacuum sales are rampant during Black Friday sales, and Target is offering a few Wirecutter-recommended options at prices that match the best out there.
iRobot Roomba 694 Robot Vacuum — Budget Pick
Target deal price: $179; street price: $220
What we like: Tried-and-true robot vacuum is much more durable and repairable than similar bots from other brands and is better at cleaning rugs. A nimble navigator that rarely gets stuck.
Other things to know: Works best when it has to clean only a few rooms at a time. The 694 is the most current model with Wi-Fi (for on/off remote control through a smartphone app).
Read our review of the best robot vacuums.
iRobot Roomba i3 Evo Robot Vacuum — Top Pick
Target deal price: $230; street price: $300
What we like: Strong suction, tangle-resistant brushes, and smart-assistant and navigation capabilities. Ideal for larger spaces with rugs and shedding pets.
Other things to know: It doesn’t work quite as fast as other, similar models. Alexa and Google Assistant compatible.
Read our review of the best robot vacuums.
iRobot Roomba i3+ EVO Robot Vacuum — Our Pick
Target deal price: $350; street price: $450
What we like: Better than competitors at getting pet hair out of rugs. Nimble navigation system. Durable, sturdy, and repairable. Packaged with a charging dock that automatically sucks all the debris out of the robot after a cleaning session.
Other things to know: Doesn’t work quite as fast as some competing models. Privacy concerns have arisen following Amazon’s announcement that it would acquire iRobot.
Read our review of the best robot vacuums.
This article was edited by Ignacia Fulcher.
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Dan Kim
Senior Staff Writer, Deals
Dan Kim is a senior staff writer for the Deals Team at Wirecutter and has been covering everything related to deals since 2016. When he’s not hip-deep in the trenches combing through deals on our picks, he enjoys writing about video games, computers, gaming accessories, and tech that he can't afford.
Wirecutter is the product recommendation service from The New York Times. Our journalists combine independent research with (occasionally) over-the-top testing to save people time, energy and money when making buying decisions. Whether it's finding great products or discovering helpful advice, we'll help you get it right (the first time).
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