The Morning After: iPhone usage data may not be as anonymous as Apple claims – Engadget

The Morning After: iPhone usage data may not be as anonymous as Apple claims – Engadget

Developers at Mysk claim Apple’s anonymous usage data for some of its in-house apps includes a Directory Services Identifier (DSID) uniquely linked to your Apple ID and iCloud data. Mysk notes that Apple’s tool to prevent third-party app tracking debuted in iOS 14.5, so this shouldn’t affect other software you use on your devices. For example, the developers noted your behavior when browsing apps in the iPhone’s App Store is sent to Apple with this ID. As Gizmodo also notes, Apple encrypts the usage data so isn’t necessarily processing personal and general info together.
Apple continues to draw a lot of attention to its privacy policies, as it has used them to differentiate its hardware from rivals. You might remember the “what happens on your iPhone, stays on your iPhone” ads that appeared in Las Vegas at CES one year. We’re still waiting to hear from Apple.
– Mat Smith
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